4 key salon consumer trends every business owner should know in 2025
Discover the top salon customer trends and key insights from the 2024 Salon and Spa Consumer Survey. Learn what clients want—and don’t want—in 2025 and beyond.
Top Articles and Resources
Related Categories
Recent in Salon
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap
We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.
October marketing guide for salons: Unique dates and campaign ideas
Bring autumn vibes to your salon and gear up for the holiday season with these October marketing ideas.
The Q4 2025 beauty and wellness marketing calendar
Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.
Are AI receptionists the future for beauty and wellness businesses?
As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges
Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe nowThe ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue
Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.
2025 Survey infographics: What salon and spa clients want for 2026 — AI and appointment booking trends
AI at the front desk? We asked 1,000 salon and spa clients what they expect in 2026 — and their answers may surprise you.
AI receptionists vs. call answering systems: Key differences for salons and spas
What is the difference between an AI receptionist and a call answering system for salons and spas? Find the right front desk solutions for your business.
Walk-ins welcome: How modern salon scheduling tools reduce waits and boost loyalty
Shorter waits, happier clients, calmer staff. Discover how hybrid salon scheduling with AI-powered tools balances walk-ins and appointments to streamline operations and boost loyalty.
All-in-one vs. piecemeal: Which software approach works best for wellness businesses?
Explore pros and cons of all-in-one vs. piecemeal software for wellness businesses. Compare costs, efficiency, and client experience to choose the right tools for growth.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.





























