4 key salon consumer trends every business owner should know in 2025
Discover the top salon customer trends and key insights from the 2024 Salon and Spa Consumer Survey. Learn what clients want—and don’t want—in 2025 and beyond.
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Why wellness brands are losing “loyal” clients — and how to win them back in 2026
In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.
The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas
Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.
Turning social media into a booking machine: Proven strategies for salons and wellness brands
Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.
2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026
Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data.
How digital loyalty programs drive retention for beauty and wellness brands in 2025
Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.
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2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap
We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.
October marketing guide for salons: Unique dates and campaign ideas
Bring autumn vibes to your salon and gear up for the holiday season with these October marketing ideas.
The Q4 2025 beauty and wellness marketing calendar
Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.
Are AI receptionists the future for beauty and wellness businesses?
As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges
Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.
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