4 key salon consumer trends every business owner should know in 2025
Discover the top salon customer trends and key insights from the 2024 Salon and Spa Consumer Survey. Learn what clients want—and don’t want—in 2025 and beyond.
Top Articles and Resources
Related Categories
Recent in Salon
The 2025 U.S. tax overhaul: Key changes for the beauty and wellness industry
What every salon, spa, and wellness professional needs to know about the new U.S. tax bill.
Infographic: Gift card sales tips | The best seasons and services for sales by industry
What’s better than driving demand and delighting new guests? Doing it year-round. Discover the benefits of strategic gift card sales.
Salon August marketing calendar: Key dates and campaign ideas
Find your salon’s August marketing ideas, campaign inspiration, and key dates here from The Check-In free salon resource hub!
Salon cancellation policies: A comprehensive guide for salon owners
Learn the importance of a salon cancellation policy and how to create one that protects your business while maintaining customer loyalty. Templates included.
Hair salon franchise: A smart investment for aspiring entrepreneurs in 2025
Thinking about joining the beauty industry or opening your own hair salon? 2025 could be your year. With a staggering $232.6 billion hair salon service market in 2025, the industry is showing steady growth, making it a prime opportunity for aspiring entrepreneurs. One of the fastest and most reliable ways to break into this thriving […]
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe nowCrafting 5-star social media marketing strategies for beauty and wellness brands – from the experts
Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.
How to master your online presence and attract wellness clients
Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings.
Salon marketing ideas for July: Key dates and unique campaigns
Give your salon’s marketing an upgrade this July with seasonal tips and fresh campaign ideas to attract clients and keep them coming back.
The Q3 2025 beauty and wellness marketing calendar
Boost bookings and profits with the ultimate Q3 beauty and wellness calendar. Find unique marketing ideas, key dates, and seasonal tips to grow your brand.
The real reason your salon or spa ads aren’t working (and 5 easy fixes)
Running ads but not getting clients? Learn why your salon or spa marketing isn’t working and 5 easy fixes to boost leads without wasting your budget.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.




























