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Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.
Industry experts share effective marketing strategies to grow your beauty and wellness business
Industry experts share effective marketing strategies to grow your beauty and wellness business
7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

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Recent in Beauty and Wellness

4 ways to boost gift card sales this holiday season

Do you know on average, Zenoti customers sell 5x more gift cards during November and December than the rest of the year combined?

6 Best Practices: Tips to Get the Most from Your SMS Marketing

Did you know that SMS marketing, when done correctly, outperforms email marketing?Research shows that text open rates can reach up to 98% compared to 20% for email. That alone is compelling enough for you to consider moving some of your salon marketing campaigns from email to SMS.

5 Crucial SEO Tips for Salons, Spas, and Medspas

Top five SEO tips for salons, spas and medspa businesses to boost their business. Understand how nurturing customer relationships boost SEO in the long run.

Salon turning first time gift card users into repeat customers
Salon turning first time gift card users into repeat customers
How to turn first time gift card users into repeat customers

Learn how to turn holiday gift card users into loyal, repeat customers. Discover 6 strategies to retain first-time guests and boost customer loyalty.

4 Best practices for salon and spa online booking that converts

Customers expect the ease and convenience of online booking. Ensure your online spa or salon booking system is designed to convert customers.

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7 must-haves on your spa, salon or barbershop website

Discover 7 simple tips to transform your spa, salon, or barbershop website into a powerful tool that attracts and retains customers.

3 Reasons to Go Paperless With Your Forms

Streamline your salon, spa or medical spa with paperless intake forms. Here are three ways Zenoti’s salon, spa, and medspa software helps you do just that.

Client product consultation, representing 46 ways to sell more salon or spa retail
Client product consultation, representing 46 ways to sell more salon or spa retail
46 ways to sell more retail

If retail doesn’t account for 30 percent of your sales revenue, you have the potential to improve the profitability of your salon or spa.

Hairstylist appointment booked by "always on" marketing strategy
Hairstylist appointment booked by "always on" marketing strategy
Optimize ‘always-on’ marketing at salons, spas, medspas, and fitness centers

The first step to getting more customers through the door is crafting the right marketing strategy. And for businesses that rely on close relationships with their customers, like salons, spas, medical spas, and fitness centers, sending text and email messages is particularly effective. The downside is that most staff are too busy to send personal […]

5 Tips to Design Perfect Birthday Email

Birthday mails done right can help to build a strong customer engagement for spa, salons and medspas. Check out 5 simple tips to make birthday emails more engaging.

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