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Beauty and Wellness

Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.
Industry experts share effective marketing strategies to grow your beauty and wellness business
Industry experts share effective marketing strategies to grow your beauty and wellness business
7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

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Recent in Beauty and Wellness

What does your salon's online reputation say about you
What does your salon's online reputation say about you
What does your online reputation say about you?

Discover the latest research on online reviews and see how they can impact your appointment book – and your bottom line.

Five ideas to boost your revenue this Mother’s Day

Get practical tips and marketing ideas for using gift cards, events, memberships, offers and retail sales to boost your revenue this Mother’s Day.

Software for salons and spas: Is it necessary?

Business management software can help your salon or spa business thrive. Read how good software increases efficiency, elevates your guest experience, and more.

How beauty and wellness brands are getting ahead with a mobile-first strategy

Major players like Uber and Starbucks are utilizing mobiles for a seamless guest experience. Here’s why salons and spas should do the same.

3 Ways a Training Program Increases Employee Retention

In the midst of the Great Resignation, beauty & wellness businesses are struggling to retain talent. Learn how education can increase employee retention.

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How to choose the best POS software for your small business

A great POS software is essential for your small business. The right system can manage your spa or salon’s billing, inventory, guest experience, and more.

Barber smiling representing beauty and wellness New Year's resolutions
Barber smiling representing beauty and wellness New Year's resolutions
Top 5 New Year’s resolutions for beauty and wellness businesses

Intuitive management software allows you to get back to serving your guests faster. Learn the software features you need for your 2025 business resolutions.

3 Reasons Why Employee Training is Key to Business Success

Access to ongoing training and education has proven business benefits. Discover 3 reasons why it’s key to the success of your beauty and wellness business.

4 ways to boost gift card sales this holiday season

Do you know on average, Zenoti customers sell 5x more gift cards during November and December than the rest of the year combined?

6 Best Practices: Tips to Get the Most from Your SMS Marketing

Did you know that SMS marketing, when done correctly, outperforms email marketing?Research shows that text open rates can reach up to 98% compared to 20% for email. That alone is compelling enough for you to consider moving some of your salon marketing campaigns from email to SMS.

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