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Beauty and Wellness

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Industry experts share effective marketing strategies to grow your beauty and wellness business
Industry experts share effective marketing strategies to grow your beauty and wellness business
7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

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Recent in Beauty and Wellness

Holiday special for salons, spas, and medspas
Holiday special for salons, spas, and medspas
Holiday special: Gift card intel for salons, spas, and medspas

You may be underutilizing gift cards at your business. See if your gift card strategy needs retooling and set yourself up for year-round success.

Salon and spa expert sharing how to engage and retain top talent
Salon and spa expert sharing how to engage and retain top talent
How to attract, engage, and retain top talent at your beauty and wellness business – from the experts

Innovators from leading salons, spas, and medspas cover three keys to recruiting and anchoring talent to your brand. Only from Zenoti.

Experts talking about profitable membership models for salons and spas
Experts talking about profitable membership models for salons and spas
How to profit engineer a membership model for your beauty and wellness brand – from the experts

Leaders from Hand & Stone, Boardroom Styling, and VIO Med Spa offer insights on the best ways to run revenue-generating membership models.

Picture of a smiling guest sitting in a salon chair representing minimized wait time frustrations
Picture of a smiling guest sitting in a salon chair representing minimized wait time frustrations
How to minimize wait-time frustration at your salon, spa, or barbershop

Over 40% of salon and spa guests say the most frustrating aspect of their visit is waiting around for their appointment. Here are 4 ways to change that.

Salon appointment representing support for high-demand service providers
Salon appointment representing support for high-demand service providers
How to support your high-demand service providers and grow your business revenue

Your superstar providers open the door to higher revenue for your business… and higher tips for them. These strategies will benefit their career and your business.

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Spa owner avoiding the risks of multiple software platforms
Spa owner avoiding the risks of multiple software platforms
How to avoid the risks of multiple software – and still use your favorites

Using multiple software systems to run your salon or spa isn’t just costlier, it’s also less efficient. Read on to see how to bring it all together.

5 ways to create a recession-proof beauty and wellness business

In the midst of inflation and increasing costs, here are five strategies to help your business stay ahead of the curve during any economic downturn.

Small present representing beauty and wellness gift cards for expanded revenue
Small present representing beauty and wellness gift cards for expanded revenue
Expanding revenue via gift cards for beauty and wellness businesses

Gift cards are a key but often neglected revenue driver for salons and spas. Capture revenue with a gift card program that’s easy to administer. Here’s how.

Nail salon appointment representing increased guest spending with packages
Nail salon appointment representing increased guest spending with packages
How to increase guest spend with packages

Packages can help you increase per-visit spend, guest satisfaction, and retention. Read on for tools and strategies to maximize your package sales.

7 tips for a motivated and engaged team

Staff motivation is key to your business success. Learn why employee motivation matters, and how to improve it with three simple strategies.

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