How to increase guest spend with packages

Today’s top-performing salons and spas earn 4.1 times higher per-store revenue than the industry average. One key strategy employed by those top businesses is focusing on a high frequency of package sales.

Whether you enjoy a full appointment book or have an aggressive acquisition strategy, every client that walks through the door is an opportunity to expand your revenue – packages are one effective way to turn that opportunity into an achievement.

By bundling popular services with complementary add-on treatments or retail products – or offering a series of treatments at a discount – you’ll drive higher revenue and greater guest loyalty.

From the customer point-of-view, packages deliver a greater level of pampering – a more comprehensive or frequent service for a slight increase in price. For your business, aside from the obvious dollar boost, you can highlight new or lesser-known products and treatments by bundling them with popular services. You can also offer seasonal package promotions around the holidays or the “moms, dads, and grads” season.

In addition to extra revenue, packages also deliver a heightened guest experience and can cultivate customer loyalty. By bundling different services, your service providers can offer a more luxurious experience and showcase more of their expertise than they would for a guest visit that’s just for ‘the usual’. Bundles help you set a new standard for service and improve the chance of higher spends in the future.

You already know what resonates with your guests, so don’t let rigid bundle options stand in the way of a fabulous visit. To deliver personalized service that really connects with guests, flexible packages are a must – perfectly tailored to your customer trends and your business.

Flexible packages ensure the right experience for each guest:

If you would like to begin creating packages or would like to build upon a current package strategy, here are three considerations to get started.

Add-ons with popular services

The most basic package sales strategy is to create a package with two complementing services. For instance, package up a smoothing hair treatment with a color service, or a cleansing scrub with a massage. To drive interest for a new add-on treatment, bundle it with a popular service at an attractive price.

Services and retail products

When guests return to using hair and beauty products from their local drug store or supermarket, results from a professional treatment quickly fade. With that scenario in mind, create packages that combine relevant, recommended retail products with guests’ favorite services. Then tell them the combination will help them maintain great results for weeks and months post-visit.

Series packages

Lock in some recurring revenue while promoting guest retention and a full appointment book. Package a bundle of multiple instances of the same treatment to occur within a set time period. Take a service that requires regular maintenance, like waxing or nails, and create an offer along the lines of “six visits in six months – for the price of five.”

Offering flexible, tailored packages is an excellent strategy to improve guest satisfaction and your bottom line. If you’re already picturing a range of bundles that would be a hit with your guests, remember this: to ensure packages are seamless and successful, it’s essential to have the right technology in place. Implement software that makes building packages easy, lets you promote and sell them both online and in-store, and keeps track of redemptions efficiently.