The primary way how a salon management software helps in vastly improving the marketing game of your salon, is by removing the guess work from equation. By analysing each and every transaction, the salon management software shows what offerings are working or not working for your salon. Thereafter, based on the data, and the targeted client demographic group, the software helps you by suggesting ideas for new marketing campaign. By leveraging technology, businesses no longer have to do any guess work. Multiple studies have shown that by deploying a salon management software, businesses have been able to execute marketing campaigns with success rate as high a 70%, and reduce their overheads expenditure by upto 30%.
Zenoti’s marketing management module is your one stop solution to improve your marketing game by taking informed decisions. Designed to work intuitively and delve deep into data analytics, the Zenoti Marketing feature allows you to leverage customer profiles and target clients with highly personalized offers that have a very high acceptability ratio. By applying the process of audience segmentation, Zenoti marketing feature sends automated texts or emails that are based on the individual guest’s preferences and helps you in increasing the average spend of each customer. As a result the software allows you to build nurturing and lasting relationship with clients, and as a result increase the conversion ratio of personalized offers to upto 60%. The marketing feature allows you to extend personalization by sending highly attractive deals to the clients on their special days such as birthdays and anniversaries.
Zenoti marketing works in multiple ways to increase the revenue of the business. It works by leveraging and analyzing the sales data to ensure that your business sees a constant stream of revenue and increased average spend per client. By using a feature what is known as ‘always on campaign’ – it sends automated notifications or text messages that are suited to client’s purchase history to not only expand your brand’s outreach but also provide them with great deals. As a result, Zenoti marketing ensures that your appointment book is always filled well in advance. By providing client specific offers the software ensures that the relationship between the business and the client is long lasting and that the business has higher client retention ratio.