Growth software that nearly 30,000 businesses trust

Beauty and wellness businesses love Zenoti. 1,000+ reviews and counting.

Boost your brand’s online presence

Encourage guests to rate their visit during, or after, checkout. Share and promote glowing reviews on social media to elevate your brand image, attract new guests, and motivate higher guest spend.

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Request service-specific feedback

Delight your guests by focusing on what matters most to them. Select specific services that should trigger a review request for targeted learnings.

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Monitor key focus areas

Track the guest experience through intuitive reports that let you filter reviews by provider, service, or custom tags. Evaluate feedback across one or multiple centers based on selected services and processes.

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"Right now, about 30% of clients are paying through the Auto-Pay system. Seattle is a tech town, and we are working on increasing that frequency. Not only does this help minimize congestion at the front desk, but it frees up the receptionists to attend to other questions."

Katie Trent
COO, Gene Juarez Salons & Spas
Four amazing features. One awesome outcome.
MyZen empowers providers in four powerful ways, transforming their lives and enabling them earn more money and to create the one outcome every business owner loves – more revenue.

Get instant review notifications

Receive automatic alerts of poor ratings, to help you swiftly identify and resolve issues to avoid losing valued guests.

Drive positive change

Capture and measure feedback to improve your services and exceed guest expectations. Reviews help you identify areas of improvement, celebrate team wins, and build on your strengths.

Turn less-than-great visits into excellent experiences

Decide what you consider a poor rating, for example, 3 stars and below. Follow up on negative reviews and offer solutions to improve guest satisfaction.

Manage feedback with ease

Save time and effort by monitoring all guest satisfaction metrics in one place. Submit, review, resolve issues, and make improvements on the fly.

Build trust with consistent review management

Balance five-star ratings and constructive feedback by reviewing and moderating guest reviews. Accept reviews and ratings from verified sources, and streamline issue management.

  • Give every guest the opportunity to rate their experience
  • Verify reviewers’ identity, language tone, and content
  • Record and publicize only genuine feedback
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Gather key insights for growth

Get feedback on the topics your guests really care about. Gauge the quality of your services, how easy it is to book, how friendly your providers are, and much more. Leverage the insights to take your guest experience to the next level.

*Tips payout feature is available only in US

77%

of consumers feel online reviews are important when choosing a salon or spa.

75%

will not consider any salon or spa with an average rating of less than 4 stars.

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Brendon Mann

Director, Epic Hair Designs

“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”

Brendon Mann

Director, Epic Hair Designs

“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”

Brendon Mann

Director, Epic Hair Designs

“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”

Brendon Mann

Director, Epic Hair Designs

“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”

Brendon Mann

Director, Epic Hair Designs

“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”

Brendon Mann

Director, Epic Hair Designs

"Boardroom is growing. Meeting inevitable growth challenges in today’s world means an advanced technological solution capable of simplifying the complex. Zenoti does just that. It’s designed for enterprise-level salons like ours, so we know we’ve found the technology partner we need as we continue to grow."

Bruce Schultz

CEO, Boardroom Styling Lounge

"So we chose to go with Zenoti because of the features that it has. The elevated guest experience that I find that our clients are loving is the ability with the mobile app to book appointments online 24/7. It was wonderful with Zenoti being able to get a branded Katrina's Skinworks app. The fact that it's completely integrated with the system has just made my life and the life of our clients so much easier."

Katrina Gilligan

Owner, Katrinas Skin Works

"Opening a new business can be scary but the support of the Zenoti team has been significant in launching our med spa. Online instant support assists with any immediate inquiries I may have along with [a dedicated] Senior Customer Success Manager meeting with me to discuss any features or additional questions I may have, which ensures the workflow our our office remains consistent and steady."

Ashley Bajorek

Owner, Élan Med Spa

"This is a really convenient booking platform. It's equipped with so many features. The 24 hour support team is so helpful and always provides some type of solution/answer to help guide me in understanding how to get the most out of Zenoti and help our business grow."

Lyndsey Ancheta

Owner, Cinta Aveda Institute

"ezConnect relieved the technological burden by integrating a patchwork of systems that we had put together. It enabled our team members to engage with our patients more proactively and communicate with them in real-time, increasing the connection rate, guest satisfaction, and show rates."

James Raysbrook

COO, Sono Bello

"ezPulse has given us the ability to see how our teams are performing in live time and to compare to previous periods of time. Having the information right at our fingertips rather than running reports has allowed us to make decisions quickly and therefore has improved our business. It’s how an integral part of our team monitoring and performance- staff love it too! The app is continually being improved upon our feedback so it’s only getting better!"

Teresa Malik

Director, Lovoir Beauty

"Seeing those additional overnight bookings is huge for us. It's being able to cast a wider net for our clients and fill that schedule as quickly as possible.If you want to be more present and up your customer service, SmartBot's a great way to do it."

Bridget Adamson

Training & Development Manager, Shobha Salon

"We love ezConnect’s robust texting capability and access to guests’ full conversation history. It’s beenvery valuable in managing cancellations and no-shows, and the automated responses outside of business hours have been a great touch point for our guests."

Nicole Acosta

Technology Specialist, VIO Med Spa

Frequently Asked Questions

What kind of insights does Zenoti feedback and reviews provide?

Zenoti feedback and reviews provide deep insights on various business processes at your salon or spa. The feedback system can be programmed to collect both detailed and basic information, and almost all processes can be rated individually. From booking and check-in simplicity to provider friendliness and payment convenience, the system can collect feedback on a wide range of processes, followed by an overall experience rating to understand how satisfied your guests are. Based on the feedback, the salon or spa management team can decide what parts of the business should be improved to enhance the overall guest experience.

How should you handle negative reviews?

Ideally, it’s best to encourage all guests to provide feedback on the services provided to them. However, you can’t please everyone, so some guests may leave negative reviews. If it happens, it’s best to flag that review for further investigation to determine what exactly transpired at the appointment. During this process, it’s important to reach out to the guest to ask follow-up questions, to fully understand the issue and gauge the authenticity of the review. This must be followed up by discussing the visit with affected team members to get a full picture of the situation. If you find that the concerns were legitimate, it is important to promptly apologize and offer a solution to the guest.

Which reviews are approved, and what is the moderation process?

The purpose of reviewing and moderating guest feedback is to ensure that reviews are fair and balanced. On one hand, guests should have the opportunity to rate their experience and cite areas of improvement. On the other hand, your salon or spa business should not suffer due to incorrect or malicious reviews. The moderation process helps you ensure that only genuine feedback is recorded in the system or made public, by reviewing authenticity, language, and the reviewer’s identity. Further, by defining ratings criteria, you can ensure that the assessment process is standardized.

How can the Zenoti feedback solution improve guest satisfaction?

Let’s be honest, everyone loves to be heard – and your clients are no different. Thus, as a business operating in the beauty industry, it is important that you allow your guests an opportunity to leave feedback. By encouraging guests to rate your service on multiple criteria, you can see where your team is exceeding guest expectations – and where there is room for improvement. Use the feedback to understand guest expectations and improve your business, services, and providers. The Zenoti feedback solution is designed to analyze reviews to highlight poor ratings and help you solve issues quickly. As a result, you can increase guest satisfaction and prevent churn.