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6 Salon Signage Ideas to Attract More Guests and Increase Revenue

Does your salon sign merely exclaim ‘Open for business’? It’s about time you used them to drive more business. Try these easy salon sign ideas that will have more customers walking into your salon.

11 gym marketing ideas to grow your fitness community

Fitness marketing can help you grow your audience base, boost brand awareness and engage with your local community. Read on for 11 fitness center marketing ideas.

Picture of nail salon techs talking to clients, representing salon referral marketing
Picture of nail salon techs talking to clients, representing salon referral marketing
Turn clients into champions: Salon and spa referral marketing 101

83% of happy clients are willing to refer, but only 29% do. Tap into the other 54% with a salon and spa referral marketing program. Learn how.

6 Best Practices: Tips to Get the Most from Your SMS Marketing

Did you know that SMS marketing, when done correctly, outperforms email marketing?Research shows that text open rates can reach up to 98% compared to 20% for email. That alone is compelling enough for you to consider moving some of your salon marketing campaigns from email to SMS.

Salon turning first time gift card users into repeat customers
Salon turning first time gift card users into repeat customers
How to turn first time gift card users into repeat customers

Learn how to turn holiday gift card users into loyal, repeat customers. Discover 6 strategies to retain first-time guests and boost customer loyalty.

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Boosting Your Business Through Online Reviews

Salon and spa business owners are looking for ways to make sure they stand out from the crowd. One great way to increase your visibility and establish trust with potential clients is to boost your online reviews. Since a reported 91% of customers check online reviews to make their buying decisions, now is the time […]

4 Best practices for salon and spa online booking that converts

Customers expect the ease and convenience of online booking. Ensure your online spa or salon booking system is designed to convert customers.

Beauty salon staff working to boost online reputation
Beauty salon staff working to boost online reputation
5 ways mobile apps build a better customer experience for salon and spa guests

Mobile apps enhance customer experiences with salon and spas. Here’s why you should ensure your customers have access to your spa or salon appointment app.

7 must-haves on your spa, salon or barbershop website

Discover 7 simple tips to transform your spa, salon, or barbershop website into a powerful tool that attracts and retains customers.

Hairstylist appointment booked by "always on" marketing strategy
Hairstylist appointment booked by "always on" marketing strategy
Optimize ‘always-on’ marketing at salons, spas, medspas, and fitness centers

The first step to getting more customers through the door is crafting the right marketing strategy. And for businesses that rely on close relationships with their customers, like salons, spas, medical spas, and fitness centers, sending text and email messages is particularly effective. The downside is that most staff are too busy to send personal […]

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