How Bioessence strategically increases sales using Zenoti Analytics

Good afternoon! I am Emma Beleno-Guerrero, Doctor of Medicine, specializing in skincare and dermatology, and the founding president of Bioessence, a skincare, slimming spa. Bioessence started 23 years ago in our own house when I was practicing as a dermatologist.

So, after five years, I went to Metro Manila and spread my wings there. After 10 branches, we know that we need systems. So far, none of them met our requirements. So, one time when I asked some of my staff to visit show, a trade fair, they saw Zenoti. And then when they presented to us, it was what we were looking for.

One big strategic benefit that Zenoti gives to Bioessence is access to organized data. We have data before, but having them organized in a way that Zenoti presents it to us. Because all the transactions go through this platform, so all of the information regarding our clients – from their basic information, like their gender, their age, where they come from, the transaction information, what did they buy, what did they usually get? All of these things in an organized presentation allow us to formulate strategies that are more attractive to our clients based on their behavior in our clinics. I would say the Zenoti team is very supportive and responsive when it comes to our concerns, but Zenoti was there every step of the way.

They were very patient, doing trainings for our people and addressing the concerns that we would have. In general, I believe that the Zenoti team has one thing in mind. They want the Zenoti to really be able to help our business become more successful. Everyone could be the successful business like ours, would like to go digital.

So, I'm sure Zenoti is the best partner that we have tried for the last three years to take care of our opening, our web store, online web store. Not only because they are there for us, but also, we would like to reach out to a bigger market right now, which is those who cannot avail of our services, can avail of our products. And Zenoti, with this online system, maybe it would be one of those partners that can really move our business in the future, a bigger Bioessence.