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The 2025 beauty and wellness benchmark report – Medspa edition

Are you a top performer, a high achiever, or sitting at the industry average? Dive into benchmarks for metrics like annual revenue, online booking rate, and staff utilization to see where you shine—and where there’s room to grow.

Compare your medspa to the best in the industry and uncover untapped growth opportunities. This exclusive report can help you identify strengths, spotlight areas to improve, and create a clear path toward success.

With 14 years of expertise and more than 30,000 businesses served, Zenoti offers the most comprehensive benchmark data in the beauty, wellness, and fitness industry.

Inside the report you can:

  • Explore three levels of benchmark data: top earners (top 10% of the industry), high achievers (top 25%), and average-performing businesses. See where you stand and what it takes to level up.
  • Discover which areas fueled revenue growth for medspas and how you can make the most of that information.
  • See how your cancellation and no-show rates compare to the industry average and get tips to reduce both at your medical spa.
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Written by

Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

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