The 2025 beauty and wellness benchmark report
An inside look at the business data, trends, and insights shaping the industry, plus how your business compares to the best.
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Stop guessing how your business is doing — find out for sure by benchmarking against the industry’s top performers. Are you leading the pack or falling behind? This report provides the exclusive data you need to uncover your strengths, spot growth opportunities, and drive your business forward with confidence.
As the leader in beauty, wellness, and fitness software – 14 years and more than 30,000 businesses – Zenoti offers the only comprehensive benchmark data across 6 key metrics.
Inside the report, you can:
- Explore three levels of benchmark data: top earners (top 10% of the industry), high achievers (top 25%), and the average-performing business. See where you stand and what it takes to level up.
- Discover which areas fueled revenue growth for your business type and how you can capitalize on them.
- Get comprehensive data on annual revenue, per-ticket value, staff utilization, guest retention, memberships and more.
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