The Check in

Check in to see how other Wellness Brands are winning and thriving. Check out with the insights you need to grow yours.

Get our Newsletter

Emily Holzer, Content Specialist

Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.

linkedIn

Latest from Emily Holzer

Spa staff member at front desk with guests
Spa staff member at front desk with guests
The Check-In Newsletter – June 18, 2025: Tipping truths and no-show fixes

Tips on tipping, a guide to no-shows, and business insights you won’t want to miss.

Salon owner enjoying 2025 tax cuts during service checkout
Salon owner enjoying 2025 tax cuts during service checkout
The 2025 U.S. tax overhaul: Key changes for the beauty and wellness industry

What every salon, spa, and wellness professional needs to know about the new U.S. tax bill.

Salon marketing ideas for August
Salon marketing ideas for August
Salon August marketing calendar: Key dates and campaign ideas

Find your salon’s August marketing ideas, campaign inspiration, and key dates here from The Check-In free salon resource hub!

August marketing ideas for spas
August marketing ideas for spas
Spa marketing for August: Key dates and campaign ideas

August holds pivotal marketing opportunities for spas, and now is the time to ramp up campaigns. Find key marketing ideas and inspo here.

Medspa marketing ideas for August
Medspa marketing ideas for August
Medspa August marketing calendar: Key dates and campaign ideas

If you’re ready to revamp your medspa’s August marketing, explore campaign ideas, key dates, and seasonal holidays your clients will love.

Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
Barbershop marketing ideas for August
Barbershop marketing ideas for August
August marketing ideas for barbershops: Key dates and campaign ideas

Are you looking for ways to freshen up your barbershop marketing for August? We have seasonal marketing campaign ideas for you!

Fitness class marketing ideas for August
Fitness class marketing ideas for August
August fitness marketing ideas: Key dates and campaigns

Give your fitness center’s marketing an upgrade this August with seasonal tips and fresh campaign ideas to attract clients and keep them coming back.

hair salon franchise owner
hair salon franchise owner
Hair salon franchise: A smart investment for aspiring entrepreneurs in 2025

Thinking about joining the beauty industry or opening your own hair salon? 2025 could be your year. With a staggering $232.6 billion hair salon service market in 2025, the industry is showing steady growth, making it a prime opportunity for aspiring entrepreneurs. One of the fastest and most reliable ways to break into this thriving […]

Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Crafting 5-star social media marketing strategies for beauty and wellness brands – from the experts

Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.

gym management software guide
gym management software guide
Choosing the right gym management software: A comprehensive buyer’s guide

Compare features, pricing, and integrations to choose the best gym management software for your fitness business.

Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now

Your standing appointment for business growth — delivered straight to your inbox

Get the latest industry tips, trends, and insights to grow your brand.