Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.
Top Articles and Resources
Latest from Emily Holzer
September marketing guide for medspas: Key dates and creative ideas
Gear up for a successful fall with medspa marketing insights tailored to September.
September marketing guide for barbershops: Key dates and campaign ideas
Prepare your barbershop for a successful fall with a cheat sheet to September marketing ideas.
September marketing guide for salons: Key dates and creative ideas
Find the campaign ideas you need to launch cozy fall promotions.
The Check-In Newsletter – Aug 20, 2025: Meaningful change for your business
From new tax laws to rebooking rates and more, explore the power of change in the beauty and wellness industry.
The Check-In Newsletter – July 30, 2025: Finishing out the summer strong
Last call for summer success: Key resources and insights.
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The Check-In Newsletter – July 16, 2025: The power of your online presence
The resources you need to boost organic marketing.
The Check-In Newsletter – July 2, 2025: Improving ads and winning over Gen Z
Why your ads aren’t working and what Gen Z really wants from wellness brands.
The Check-In Newsletter – June 18, 2025: Tipping truths and no-show fixes
Tips on tipping, a guide to no-shows, and business insights you won’t want to miss.
The 2025 U.S. tax overhaul: Key changes for the beauty and wellness industry
What every salon, spa, and wellness professional needs to know about the new U.S. tax bill.
Salon August marketing calendar: Key dates and campaign ideas
Find your salon’s August marketing ideas, campaign inspiration, and key dates here from The Check-In free salon resource hub!
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