Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.
Top Articles and Resources
Latest from Emily Holzer
Salon marketing ideas for July: Key dates and unique campaigns
Give your salon’s marketing an upgrade this July with seasonal tips and fresh campaign ideas to attract clients and keep them coming back.
The Q3 2025 beauty and wellness marketing calendar
Boost bookings and profits with the ultimate Q3 beauty and wellness calendar. Find unique marketing ideas, key dates, and seasonal tips to grow your brand.
How massage spas can dominate local SEO and capture more leads
Boost bookings and visibility with expert local SEO tips for massage spas. Learn how to rank for “massage spa near me” and turn searches into clients.
The 4 best appointment scheduling software options for small salons and spas in 2025
Find the best software for small salons and spas in 2025. Compare features, pricing, and benefits to streamline operations and grow your business.
From facials to tech-driven skincare: The esthetician’s role is evolving — are you ready?
Learn how estheticians blend hands-on care with AI-powered personalization and upsells — perfect for clients and future-ready spa pros.
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Top revenue-driving beauty salon services and how to optimize them
Boost profits with high-demand beauty salon services. Learn what works, how to optimize pricing, and drive bookings that grow revenue.
Study: The best cities in the world for spas in 2025
Discover the world’s top spa cities based on access, quality, and guest satisfaction, plus tips on leveraging these insights to grow your brand.
Study: Which U.S. cities are the ultimate hubs for wellness in 2025?
See where self-care thrives, and where there’s room to grow. Discover the top cities based on fitness, healthy food, personal care, and wellness culture.
5 tips to boost Father’s Day sales in your barbershop, salon, or spa
Discover 5 creative ideas to boost your barbershop, salon, or spa sales this Father’s Day, attract customers and tap into $1.8B in personal care gift spending.
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