5 tips to boost Father’s Day sales in your barbershop, salon, or spa

Father’s Day is coming. Is your barbershop, salon, or spa making the most of the opportunity? Consumers are eager to celebrate the dads in their lives, and Father’s Day spending is expected to reach a record-breaking $24 billion this year. With personal care gifts accounting for $1.8 billion in spending, there’s a golden opportunity for your business to shine.

Whether you cater to male clients or primarily serve women, here are five Father’s Day ideas to help you boost sales and attract new customers.

Gift cards remain a top choice for Father’s Day, with an expected $3 billion spent on them in 2025, and it’s easy to see why: Gift cards make gift-giving simple. To boost your gift card sales, make the purchase process as simple as possible. Sell gift cards in-store and online so your guests can gift your services from anywhere at any time. You might also consider creating Father’s Day-themed gift cards, if possible. Keep a rack of gift cards next to the register so guests see them during checkout, and ensure your front-desk staff promotes them, too.

Many gift-givers still want to give a physical gift. Gift bundles are the perfect way to take the guesswork out of gift-giving. Make it easy for your customers to gift your products with thoughtful gift bundles Dad will love. Use appealing packaging, and consider bundling products and services for a gift that offers Dad an experience, too. Consider sweetening the pot by offering the purchaser a small gift or discount on their next service with the purchase of a Father’s Day gift package.

Father’s Day sales are only as effective as your marketing. Use plenty of signage in-store and instruct your staff to mention Father’s Day offers during services and checkout. To really spread the word, create an email marketing campaign to promote your Father’s Day deals. If this feels like an overwhelming feat, don't be afraid to let AI do the heavy lifting for you this year.

Use these tips to create a campaign that catches your guests’ attention, and make it easy for clients to purchase your offer with a clear call to action and online shopping capabilities. Start your marketing efforts in mid-May but keep them going until Father’s Day to capture last-minute gift sales.

Social media is a great way to draw attention to your Father’s Day promotions. Get creative, and consider hosting a photo contest or giveaway to encourage people to participate. The more people who like, comment, or share your posts, the more people who’ll see them in their feeds.

If you run a barbershop, social media is a particularly effective way to target partners and children shopping for Father’s Day gifts. Consider using Facebook ads that allow you to target your audience by age, location, and gender.

It’s great if your campaigns work and you see an influx of men in your barbershop, salon, or spa for Father’s Day. It’s even better if you convert these new guests into returning customers. Focus on providing an exceptional customer experience and entice your guests to come back with a retention campaign targeting Father’s Day customers. Consider offering a subscription service or discounts on repeat visits so your new guests have a compelling reason to come back.