Share this article
Wellness industry employee explaining about the product to client
Back

5 Tips to Sell More Gift Cards

Share this article
Contents

People buy gifts, especially during the holidays, but really throughout the year. If you're a savvy business owner, you can add significant revenue to your spa or salon with higher gift cards sales.  We wanted to share 5 tips that are sure-fire ways to increase holiday gift cards sales:

1) Remind your customers in your spa or salon that you sell gift cards!

Post flyers up, display your cards in-store and remind staff to gently remind customers.

2) Remind your entire customer base that you sell gift cards.

You could send out an email with the main content focused around reminding your customers that you sell gift cards. If you want a less obvious approach, include a link to your online gift cards as part of your email footer.

3) Run a holiday promotion to encourage gift card sales.

A limited time promotion encourages sales. You could run an offer that awards the buyer some kind of perk – say a free manicure or blow dry along with a gift card purchase. So the buyer has an extra incentive to gift your gift card, and you also attract a new customer!

Learn more about Easy Ways to Sell More Gift Cards

4) Sell your gift cards on your website.

By selling your gift cards on your website, you increase your exposure beyond just your local customers. Just as importantly it makes buying gift cards easier. Traditional gift cards require the buyer to visit your center to make the purchase and then deliver the card to the recipient. By selling your gift cards online, your buyer can do everything within a few minutes – purchase the gift card and deliver an eGift to the recipient immediately.

5) Market locally, market digitally.

Leverage Facebook and Google Local to market your gift cards (and your business).  And, if you sell your gift cards online, you’ll see even better results.

Learn more about Mother's day gift cards

Share

What you should do now

Whenever you’re ready… here are ways we can help you grow.
See us in action
We’d love to demonstrate what we can do for you and grow your business with us.
Get A Free Demo
Get Industry Tips
Sign up for updates delivered directly to your inbox.
Sign Up
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.
Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.

Recommended Reading

Dominic Blake, Blushes Hair & Beauty
Dominic Blake
Managing Director, Blushes Hair & Beauty
Isabel Steward, Douglas J Companies
Isabel Steward
Director of Guest Service, Douglas J Companies
Brendon Mann, Epic Hair Designs
Brendon Mann
Director, Epic Hair Designs

See us in action

We’d love to demonstrate what we can do for you. Fill in this form & we’ll contact you within 24 hours to schedule your free demo.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Button Text