Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.
Top Articles and Resources
Latest from Emily Holzer
October marketing guide for spas: Key dates and campaign ideas
Create warm, inviting promotions with these October campaign ideas tailored to spa businesses.
October marketing guide for medspas: Key dates and creative ideas
Launch fall-inspired treatments with these October medspa marketing ideas.
The Q4 2025 beauty and wellness marketing calendar
Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges
Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.
The Check-In Newsletter – Sept 17, 2025: Data-driven insights
Explore new data to help boost operations and drive growth in your business.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
2025 Survey infographics: What salon and spa clients want for 2026 — AI and appointment booking trends
AI at the front desk? We asked 1,000 salon and spa clients what they expect in 2026 — and their answers may surprise you.
AI receptionists vs. call answering systems: Key differences for salons and spas
What is the difference between an AI receptionist and a call answering system for salons and spas? Find the right front desk solutions for your business.
The Check-In Newsletter – Sept 3, 2025: Making the most of fall season
Explore fall tips to streamline operations, ease staff stress, and prepare for the holiday rush.
Quick guide: 2025 U.S. tax changes for beauty and wellness businesses
Explore what you can expect from new tax laws at a glance.
September marketing guide for fitness studios: Key dates and campaign ideas
Gear up for a successful fall with September marketing ideas tailored to fitness studios.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.