The Check-In newsletter Sept 3, 2025: end-of-summer tips

Mornings are getting colder, pumpkin spice is in the air, and we are officially at the calm before the holiday storm. While enjoying the season's cozy vibes and dusting off your fall decor, now is the time to start preparing your business for the busiest time of the year. Today, we are unpacking ways to boost profits, streamline operations, and give your team members the support they need to thrive.

Industry Insights

Where growth happens first: Why your front desk deserves a digital upgrade

Are you missing opportunities found in after-hours calls, juggling too many front desk tasks, or looking for a way to ease staff stress? Discover how digital front desk solutions can help salons and spas streamline operations, boost growth, and ease stress in your business.
Explore digital front desk solutions

The Pulse Point

43% of holiday shoppers prefer holiday-themed gift cards. Use gift card templates to prepare sales for every customer (from Thanksgiving to Hanukkah and Christmas) to seamlessly optimize sales.

Test Your Knowledge

Are you eyeing expansion opportunities in 2026? Adding a new location to your business might just be the key to helping you increase profits.

Quiz: While the beauty and wellness industry grew by 2% last year, brands that focused on expansion grew by what percentage?
A) 3%
B) 4%
C) 5%

Think you know the answer? Scroll down to find out!

Growth Tip of the Week

25% of guests redeem a beauty and wellness gift card during their first-ever visit to the business, making your gift card sales a strategic growth opportunity. Explore gift card promotion strategies to help drive sales while amplifying your client list.

Beauty and Wellness

Delight and multiply: 7 ways to turn customer satisfaction into growth – from the experts

If you are looking for a fall client boost, your most valuable asset can be your satisfied customers. Wellness leaders from Skin Clique and The DRIPBaR share the innovative strategies they’ve used to build loyalty and drive success.
Explore tips from the experts

Salons

September marketing guide for salons

Fall has a wealth of opportunities for salon marketing campaigns. Find the ideas you need to launch cozy seasonal promotions.
Find marketing inspo

Medspas

Medspa campaign ideas to kick off fall

Explore medspa marketing opportunities tailored to September, including seasonal dates, campaign ideas, and promotional opportunities.
Explore campaign ideas

Barbershops

Why barbers are adopting all-in-one tools

Juggling separate platforms for every area of your business can be inefficient, stressful, and costly. Learn why barbershops are switching to all-in-one software tools.
Cut down on chaos

Fitness

Top tips to convert more gym leads

Discover gym lead conversion strategies that turn free trials into loyal members with automated software, personalized offers, and engaging goal tracking.
Get more gym leads

Marketing Corner

Seasonal ideas for your business

Need inspiration for your next promo? National Coffee Day is September 29. From coffee scrubs and masks to partnerships with local coffee shops, there are plenty of ways for any beauty and wellness brand to get in on the fun.

Want more timely tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

Test Your Knowledge: Answer Reveal:

C) 5%. Brands that focused on adding locations saw an extra 3% in revenue growth compared to the industry average (2%), reinforcing the potential of expansion for scalable profits.

*Source: 2025 Beauty and Wellness Benchmark Report, Zenoti

Thanks for reading

That's all for today, but we will check back with more updates and growth insights in just two weeks!

The Check-In Newsletter - Sept 3, 2025: Making the most of fall season