The Check-In Newsletter – Sept 3, 2025: Making the most of fall season

Mornings are getting colder, pumpkin spice is in the air, and we are officially at the calm before the holiday storm. While enjoying the season's cozy vibes and dusting off your fall decor, now is the time to start preparing your business for the busiest time of the year. Today, we are unpacking ways to boost profits, streamline operations, and give your team members the support they need to thrive.

Are you missing opportunities found in after-hours calls, juggling too many front desk tasks, or looking for a way to ease staff stress? Discover how digital front desk solutions can help salons and spas streamline operations, boost growth, and ease stress in your business. 
Explore digital front desk solutions

Are you eyeing expansion opportunities in 2026? Adding a new location to your business might just be the key to helping you increase profits.

Quiz: While the beauty and wellness industry grew by 2% last year, brands that focused on expansion grew by what percentage? 
A) 3%
B) 4%
C) 5%

Think you know the answer? Scroll down to find out!

If you are looking for a fall client boost, your most valuable asset can be your satisfied customers. Wellness leaders from Skin Clique and The DRIPBaR share the innovative strategies they’ve used to build loyalty and drive success.
Explore tips from the experts

Fall has a wealth of opportunities for salon marketing campaigns. Find the ideas you need to launch cozy seasonal promotions.
Find marketing inspo

Explore medspa marketing opportunities tailored to September, including seasonal dates, campaign ideas, and promotional opportunities. 
Explore campaign ideas

Juggling separate platforms for every area of your business can be inefficient, stressful, and costly. Learn why barbershops are switching to all-in-one software tools.
Cut down on chaos

Discover gym lead conversion strategies that turn free trials into loyal members with automated software, personalized offers, and engaging goal tracking.
Get more gym leads

Need inspiration for your next promo? National Coffee Day is September 29. From coffee scrubs and masks to partnerships with local coffee shops, there are plenty of ways for any beauty and wellness brand to get in on the fun.

Want more timely tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

C) 5%. Brands that focused on adding locations saw an extra 3% in revenue growth compared to the industry average (2%), reinforcing the potential of expansion for scalable profits.

*Source: 2025 Beauty and Wellness Benchmark Report, Zenoti

That's all for today, but we will check back with more updates and growth insights in just two weeks!