The Check-In Newsletter – Dec 10, 2025: End-of-year playbook

With December officially underway and the pace of the holiday season picking up, this is a pivotal moment for businesses to refine their messaging and maximize year-end opportunities. We’ve gathered a few timely insights to help you stay strategic and capitalize on seasonal momentum. 

Discover how offering BNPL (Buy Now, Pay Later) can remove buying friction, drive higher-ticket holiday purchases, and give clients the flexibility they need at checkout to take advantage of your holiday sales. 

Dive into BNPL

Loyalty programs aren’t just nice to have — they work. They’re consistently cited as one of the most effective retention tactics, delivering a strong return on investment by encouraging repeat visits, increasing lifetime value, and strengthening long-term client relationships.
Quiz: What percentage of clients say loyalty rewards would keep them coming back?
A) 55%
B) 60%
C) 65%
D) 70%
Think you know the answer? Scroll down to find out!

As holiday schedules ramp up, it’s easy to see why 82% of missed calls happen during business hours. With AI receptionists emerging as a go-to solution, learn how they can capture missed calls, book more clients, and create a smoother scheduling experience that drives ROI. Get the scoop

Seeing gaps in your schedule? Explore the underlying data behind missed bookings and learn how optimizing the guest experience leads to fuller calendars.
Increase salon bookings

It’s not too late to run successful holiday campaigns for your medspa. Here are a few simple, high-impact strategies you can build in a single weekend.
Holiday medspa strategies

Finish the year strong with smart December spa marketing ideas and inspiration for creative, results-driven campaigns.
Seasonal campaign ideas

Keep your business's momentum moving into the new year by turning gym gift card recipients into long-term, loyal members.
Gym gift card guide

While cold weather may have already set in, the official first day of winter is on December 21. Highlight services designed to address seasonal skin, hair, and body concerns, and pair your winter campaigns with last-chance gift card promotions to capture late shoppers and last-minute gifting needs.
Want more end-of-year tips, ideas, and inspiration? Find campaigns to close out 2026 strong with the ultimate Q4 2025 marketing calendar:
View the Q4 2025 marketing calendar

D) 70% of wellness clients say a loyalty program would keep them coming back. As you head into the new year, now may be the time to launch a new loyalty program or give your current program a 2026 upgrade.

Source: Wellness Loyalty Gap Survey, Zenoti, 2025

That's all for today, but we will check back with more updates and growth insights in just two weeks!