The Check-In Newsletter – Oct 29, 2025: Client retention strategies that really work

As we head into November, businesses everywhere are gearing up for the busy year-end holiday season. Today, we’re sharing valuable resources to help you boost efficiency, connect with your community, and make this your most successful holiday season yet.

This just in: New research uncovers the proven strategies that keep clients coming back. Use data-driven insights to reconnect with clients, reignite loyalty, and build lasting relationships with your salon, spa, or fitness community.

Explore retention strategies

The holiday rush can put extra pressure on your front desk, making it easy for details to slip through the cracks. When things get hectic, what do your customers value most?

Quiz: What quality do salon and spa clients find most important from a receptionist or virtual front desk?

A) Accuracy
B) Speed
C) Friendliness
D) Personalization

Think you know the answer? Scroll down to find out!

As front desks grow busier and admins juggle increasing workloads, improved support is inevitable. Are AI receptionists the solution? Explore how this technology is reshaping the future of business operations.

Are AI receptionists the future?

Embrace the cozy November vibes in your salon and help your clients get holiday-ready with these creative seasonal campaign ideas.

Explore campaign ideas

Refresh your marketing with a seasonal medspa calendar designed to delight clients and prepare your business for the busy season ahead.

Unlock marketing insights

New survey data uncovers the biggest barbershop consumer trends for 2026, from AI-powered receptionists to seamless booking experiences that keep clients coming back for more.

2026 barbershop trends

Explore five essential yet often-forgotten gym KPIs that move past attendance numbers and revenue reports to show what truly powers growth and long-term member retention.

Vital gym statistics

The holidays can be one of the most stressful times of the year. Use National Stress Awareness Day on November 5 to highlight your most relaxing services, from indulgent hair care to soothing spa treatments.
Want more timely tips, ideas, and inspiration? Start planning now with the ultimate Q4 2025 marketing calendar:

View the Q4 2025 marketing calendar

A) Clients value accuracy above all at the front desk (62%), followed by speed (53%), friendliness (52%), and personalization (40%) close behind.
During the holiday rush, focusing on accuracy allows receptionists to maintain quality, while the other client preferences naturally follow.

*Source: 2025 Salon and Spa Consumer Survey, Zenoti

That's all for today, but we will check back with more updates and growth insights in just two weeks!