The Check-In Newsletter – Nov 12, 2025: Making the most of the season

The holidays are sneaking up fast, and we’re here to help you make every moment count. Let’s unwrap a few resources to help you grow your business this season and keep that momentum moving into the new year.

Spoiler alert: Gen Z wants more than great hair and glowing skin. Discover what really drives their salon and spa choices going into 2026 — and how your business can keep them coming back for more.

Get the scoop on Gen Z

The holiday season is the perfect time to win back former clients. From the services they need to look their best for pictures and parties to fun seasonal offerings, many are looking for reasons to return.

Quiz: What percentage of beauty and wellness clients report they have returned to a business after they previously parted ways?

A) 25%
B) 34%
C) 42%
D) 50%

Think you know the answer? Scroll down to find out!

If there’s one thing business owners can agree on, it’s that negative reviews can feel like a nightmare. But a bad review doesn’t have to damage your reputation. Learn how to submit illegitimate reviews for removal or transform criticism into an opportunity to build trust.

Reputation management 101

Your clients have spoken, and 2026 is all about effortless beauty, accessibility, and experiences that feel truly personal. Read up on client trends to ensure your business isn't left behind.

Stay ahead of the times

What factors make a medspa experience truly exceptional in 2026? We asked over 1,100 medspa clients across the U.S., and their answers might surprise you.

Unlock 2026 insights

It's not too late to give your barbershop a seasonal edge this month with creative marketing ideas designed to attract new clients and keep regulars coming back.

Barbershop marketing

The second half of this month is filled with chances to level up your gym’s campaigns. These limited-time promos and fresh campaign ideas can help you finish the year strong.

Gym campaign ideas

The end of November is filled with seasonal holiday opportunities for beauty and wellness businesses. Between National Shopping Reminder Day (November 25), Black Friday (November 28), and Small Business Saturday (November 29), now is the time to prepare your marketing with bundles, deals, and discounts.

Want more timely tips, ideas, and inspiration? Start planning now with the ultimate Q4 2025 marketing calendar: View the Q4 2025 marketing calendar

C) 42% of clients have returned to a business they've previously left. Consider reaching out to those past loyalists with your best holiday deals to see if you can get them back in your chair. 

*Source: 2025 Salon and Spa Consumer Survey, Zenoti

That's all for today, but we will check back with more updates and growth insights in just two weeks!