The Check-In Newsletter – Nov 29, 2025: Finishing the year strong

Happy Wednesday! As the holiday season kicks off and Thanksgiving week captivates the U.S., the final stretch of the year is officially underway. We’re bringing you a few timely resources to help your business stay focused, finish strong, and head into the new year with confidence.

As you look ahead to 2026, you might wonder if your salon or spa is truly welcoming to Gen Z clients. Take our free quiz, built on the latest survey data, to see how your business measures up, and discover where you can make simple changes to better connect with the next generation.

Take the quiz

In the beauty and wellness industry, loyalty often extends beyond transactions into real relationships. That personal connection can make a powerful difference in 2026 business success.

Quiz: What percentage of clients would consider their provider a personal friend?
A) 18%
B) 28%
C) 38%
D) 48%
Think you know the answer? Scroll down to find out!

Imagine knowing exactly what your guests need before they even ask. With AI, data, and automation, you can design smarter, more personal moments that delight clients at every touchpoint.

Get the scoop

For salon owners who believe tipping shouldn’t feel awkward, this free tool helps guide your guests with confidence and create a positive experience for your clients and staff alike.

Free tip calculator

Are you ready to elevate client satisfaction and increase revenue in 2026? Explore our top 10 strategies and actionable tips for personalizing every spa and medspa appointment.

Personalization insights

From holiday touch-ups to New Year’s preparations, these seasonal campaign ideas will help your barbershop finish 2025 strong and enter 2026 with momentum.

Seasonal campaign ideas

Turn the energy of the holiday season into real momentum with December gym marketing designed to keep your community moving, motivated, and engaged.

December marketing guide

Kick off December with momentum by gearing up for Cyber Monday on December 1. Ensure your online storefront is updated, your promotions are clearly visible, and your virtual gift cards are ready for seamless purchase.

Want more timely tips, ideas, and inspiration? Start planning now with the ultimate Q4 2025 marketing calendar:

View the Q4 2025 marketing calendar

C) Nearly 2 in 5 wellness clients (38%) consider a past or current provider (like a stylist, personal trainer, or esthetician) to be a personal friend. Businesses can build on this dynamic by creating meaningful touchpoints such as community events, referral incentives, and team-powered invitations that turn relationships into lasting loyalty.

Source: Wellness Loyalty Gap Survey, Zenoti, 2025

That's all for today, but we will check back with more updates and growth insights in just two weeks!