The Check-In Newsletter – Oct 15, 2025: All things client loyalty

Happy Wednesday! With October in full swing, it’s time to turn seasonal momentum into lasting loyalty. Dive into actionable, data-backed strategies to win attention, drive engagement, and turn holiday shoppers into year-round clients.

Looking to turn first-time visitors into lifelong clients? Unlock the mindset behind loyalty and discover how trust, empathy, and personal care can keep your business thriving.

Unpack the psychology of client loyalty

Loyalty offers powerful advantages, especially when it comes to profitability. Repeat customers have a greater influence on your bottom line than you might think. 

Quiz: Loyal customers represent what percentage of beauty and wellness business income?

A) 60%
B) 70%
C) 80%

Think you know the answer? Scroll down to find out!

Discover how digital loyalty programs leverage apps, AI, and automation to strengthen retention, drive measurable revenue growth, and keep clients engaged with more frequent repeat visits.

Find out how

Your followers are some of your brand's most loyal supporters. So, how do you turn them into paying clients? These proven strategies will help your salon leverage social media as a booking tool. 

Get expert tips

Get your spa ahead of the emerging beauty and wellness trends. Understand how clients expect spas to book, communicate, and connect — plus the stats and strategies to help you keep up.

Unpack client trends

Bring cozy autumn vibes to your medspa. Discover fresh seasonal campaign inspiration to launch fall-inspired treatments, attract attention, and keep clients coming back.

Medspa campaign insights

October is packed with marketing potential for gyms and fitness clubs. Tap into seasonal trends, key dates, and fresh marketing ideas to energize your gym’s community and drive new memberships.

October fitness marketing

While all eyes are on Halloween towards the end of the month, don't overlook National Pumpkin Day on October 26, a last chance to promote your seasonal specials and clear out fall inventory with limited-time offers. 

Want more timely tips, ideas, and inspiration? Start planning now with the new Q4 2025 marketing calendar:

View the Q4 2025 marketing calendar

C) 80% of beauty and wellness revenue comes from repeat customers, despite representing just 42% of clientele. By keeping loyal clients coming back, you can secure reliable support for your business. 

*Source: 2025 Beauty and Wellness Benchmark Report, Zenoti

That's all for today, but we will check back with more updates and growth insights in just two weeks!