The Check-In Newsletter – Oct 1, 2025: October marketing ideas

A new month brings fresh energy and the final stretch of the year. This is a pivotal time to boost revenue, embrace the fun of the spooky season, and strategically prepare for the busy holiday period ahead.

Are you considering passing credit card processing fees to guests? What may seem like a small adjustment for clients can provide significant financial relief for your business. But is it the right move for you? We have a complete breakdown of how it works, what customers think, and how to make the switch.

Explore salon and spa surcharging

When upgrading your tools to include the latest tech, it can be hard to meet the preferences of every demographic. While younger clients adapt quickly, older guests are also embracing AI as it gets easier to use.
Quiz: Which age group is leading the way in salon and spa AI adoption?
A) 18–29 year olds
B) 30-44 year olds
C) 45-60 year olds

Think you know the answer? Scroll down to find out!

Client loyalty may feel strong...until it's not. So, why do loyal clients leave? And (more importantly) how can you encourage them to stay? Our 2025 Wellness Loyalty Survey shares what clients are really thinking when they walk away, alongside actionable business insights on how to win them back.

Unpack client loyalty data

After dealing with awkward, frustrating call bots, it’s easy to see why salons might be hesitant to try AI receptionists. Explore the differences between these options to find the right front desk solution for you.

AI receptionist vs. call bot

Create warm, inviting promotions with these October marketing ideas for spa businesses. Leverage cozy fall treatments and seasonal upgrades to help boost bookings all month long.

Spa campaign insights

Are you looking for ways to boost revenue before the holiday season? Now is the time to ramp up marketing efforts. Explore fresh campaign ideas to help your barbershop stand out this October.

October marketing ideas

Gym class cancellations and no-shows can impact your bottom line while interrupting the flow of your classes. With the right gym management software, you can use AI to boost attendance and reduce cancellations.

AI for gym ROI

October 10 is World Mental Health Day — a reminder to check in on your community and your team. Consider running special offers to support clients or sharing helpful resources — small steps can make a big difference in helping your community and establishing your business as a go-to getaway.
Want more timely tips, ideas, and inspiration? Start planning now for your strongest quarter yet with the new Q4 2025 marketing calendar:

View the Q4 2025 marketing calendar

C) 44-60 year olds are leading the way in AI adoption, with 62% reporting they are very comfortable with AI tools. If your business fears that middle-aged clients can't keep up with an AI receptionist, rest assured, they are setting the pace.

*Source: 2025 Salon and Spa Consumer Survey, Zenoti

That's all for today, but we will check back with more updates and growth insights in just two weeks!