The Check-In Newsletter – July 30, 2025: Finishing out the summer strong

August is just around the corner, and your clients are soaking up the last stretch of summer. Before the rush of back-to-school cuts and end-of-season treatments begins, take a moment to gear up. Scroll for top resources you need to start the month feeling focused, refreshed, and ready to thrive.

To stand out, innovation is key. Unlock expert wellness marketing strategies and sustainable growth tips from the visionary founders of Foxy Box Laser & Wax Bar and Face to Face Spa. Get the scoop

It’s no secret that today’s clients are booking on the go more than ever before. But just how many salon and spa customers actually prefer mobile appointment scheduling?
A) 72% 
B) 80% 
C) 97% 
Think you know the answer? Scroll down to find out!

Running a beauty or wellness business is all about balance — between clients, services, and your team. The right employee management software can take the pressure off by streamlining behind-the-scenes work — from scheduling to payroll, communication, and more. 
Harness the power of employee management

Hair salon franchises give you a powerful head start with an established brand, proven systems, and built-in support. Explore what it takes to launch, key franchise considerations, and factors that drive long-term growth in this competitive market.
Salon franchise insights

Looking to elevate your medspa experience? See how AI-powered personalization helps you deliver luxury-level care that drives retention, increases revenue, and enhances results—while keeping the human touch front and center.
How to leverage medspa AI

Sharpen your barbershop marketing this August with fresh, seasonal campaign ideas designed to boost your bookings, engage clients, and keep your barbershop's chairs full all month long.
Explore barbershop marketing ideas

Ready to structure your business and memberships for maximum profitability? Discover the membership tier strategy studios are using to lock in long-term clients and boost revenue.
Read the guide

Need inspiration for your next promo? National Relaxation Day is August 15, offering marketing opportunities across the beauty and wellness sector. 

Want more seasonal campaign tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

B) 80% of salon and spa customers crave the convenience of mobile booking. This number jumps up to 97% for medspas. 

Ensure your booking flow is mobile-friendly to help get new customers through your doors and keep loyal customers coming back for more. 

That's all for today, but we will check back with more updates and growth insights in just two weeks!