The Check-In newsletter July 30, 2025: finish summer strong

August is just around the corner, and your clients are soaking up the last stretch of summer. Before the rush of back-to-school cuts and end-of-season treatments begins, take a moment to gear up. Scroll for top resources you need to start the month feeling focused, refreshed, and ready to thrive.

Industry Insights

7 effective marketing strategies to grow your beauty and wellness business

To stand out, innovation is key. Unlock expert wellness marketing strategies and sustainable growth tips from the visionary founders of Foxy Box Laser & Wax Bar and Face to Face Spa. Get the scoop

The Pulse Point

Are you looking for ways to boost recurring revenue? Membership sales are on the rise, jumping 24% last year for salons, medspas, and waxing centers.

Test Your Knowledge

It’s no secret that today’s clients are booking on the go more than ever before. But just how many salon and spa customers actually prefer mobile appointment scheduling?
A) 72%
B) 80%
C) 97%
Think you know the answer? Scroll down to find out!

Growth Tip of the Week

Memberships foster a sense of customer loyalty, convenience, and routine while providing you with reliable revenue. Get ready for fall by creating memberships tailored toward seasonal concerns (like dry hair, skin, and nails), and start preparing your campaigns early this month so they're ready to drop with the pumpkin spice lattes.

Beauty and Wellness

Revolutionizing beauty and wellness employee management

Running a beauty or wellness business is all about balance — between clients, services, and your team. The right employee management software can take the pressure off by streamlining behind-the-scenes work — from scheduling to payroll, communication, and more.
Harness the power of employee management

Salons

Hair salon franchises: Considerations & details

Hair salon franchises give you a powerful head start with an established brand, proven systems, and built-in support. Explore what it takes to launch, key franchise considerations, and factors that drive long-term growth in this competitive market.
Salon franchise insights

Medspas

How AI supports high-end personalization

Looking to elevate your medspa experience? See how AI-powered personalization helps you deliver luxury-level care that drives retention, increases revenue, and enhances results—while keeping the human touch front and center.
How to leverage medspa AI

Barbershops

August marketing ideas for barbershops

Sharpen your barbershop marketing this August with fresh, seasonal campaign ideas designed to boost your bookings, engage clients, and keep your barbershop's chairs full all month long.
Explore barbershop marketing ideas

Fitness

Built to scale: Fitness business model guide

Ready to structure your business and memberships for maximum profitability? Discover the membership tier strategy studios are using to lock in long-term clients and boost revenue.
Read the guide

Marketing Corner

Seasonal ideas for your business

Need inspiration for your next promo? National Relaxation Day is August 15, offering marketing opportunities across the beauty and wellness sector.

Want more seasonal campaign tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

Test Your Knowledge: Answer Reveal:

B) 80% of salon and spa customers crave the convenience of mobile booking. This number jumps up to 97% for medspas.

Ensure your booking flow is mobile-friendly to help get new customers through your doors and keep loyal customers coming back for more.

Thanks for reading

That's all for today, but we will check back with more updates and growth insights in just two weeks!

The Check-In Newsletter - July 30, 2025: Finishing out the summer strong