The Check-In newsletter July 16, 2025: online presence tips

Today, we’re diving into the power of your online presence and how it can transform your business. Discover strategies to boost your visibility, attract high-intent clients without paying for ads, and build lasting trust — so your team can stay focused on what they do best.

Industry Insights

Mastering your online presence to grow your business

Want to attract more clients to your wellness business? Your online presence can be a digital welcome mat for growth. Explore strategies and actionable tips for turning online traffic and social media into a booking powerhouse. Get the scoop

The Pulse Point

86% of clients aged 18-29 say they check reviews before deciding on a salon or spa. That number jumps up to 93% for clients aged 30-44.

Test Your Knowledge

Attention spans are short and distractions are constant on social media, so a quick, seamless booking flow is essential. On average, integrating a social media booking tool increases appointment volume by how much?
A) 4%
B) 10%
C) 14%
Think you know the answer? Scroll down to find out!

Growth Tip of the Week

Online reviews may seem beyond your control, but the response is where you take the lead. In fact, 83% of customers say it's important for salons and spas to respond to negative reviews. How you handle feedback can make all the difference for your brand.

Beauty and Wellness

5-star social media marketing strategies for beauty and wellness brands

Ready to elevate your social media marketing? Start by learning from the best. Discover proven strategies and insider tips from top beauty and wellness industry leaders.
5-Star social media strategies

Salons

Salon marketing ideas for July

Explore key dates, unique holidays, and seasonal campaign ideas to help your salon finish out the second half of the month strong.
Find seasonal opportunities

Medspas

Top strategies: Medspa open house marketing

Ready to create buzz around your medspa without paying for ads? Find strategic open house tips and ideas to engage your community.
Unpack open house tips

Barbershops

How barbershops can own local search results

Ready to dominate local search? Learn how to optimize your Google profile, rack up glowing reviews, and turn “barber near me” searches into loyal clients.
Get more visibility

Fitness

Driving growth with an ambassador program

An ambassador program can get new members through your doors while incentivizing your most loyal customers to stay connected. Build a program that actually drives growth.
Level-up your program

Marketing Corner

Seasonal ideas for your business

Need inspiration for your next promo? International Self-Care Day is July 24, the perfect time to engage your audience and grow your following with a special giveaway.

Want more timely tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

Test Your Knowledge: Answer Reveal:

C) Businesses that use social media booking tools see an average 14% increase in appointments.
Integrating a compatible online booking system with your social media accounts is a fast, easy, and free way to boost visibility, simplify scheduling, and drive more client bookings.

Thanks for reading

That's all for today, but we will check back with more updates and growth insights in just two weeks!

The Check-In Newsletter - July 16, 2025: The power of your online presence