The Check-In Newsletter – June 18, 2025: Tipping truths and no-show fixes

From tips on winning client loyalty and avoiding no-shows to fresh industry data and marketing ideas, we’ve got the latest insights to help take your business to the next level.

No-show appointments cost salons an average of $6,864 per year, and this number jumps up to $42,640 for medspas. That’s lost revenue you can prevent. Fortunately, there are simple steps to stay protected.
Download the full infographic

We all know first impressions matter... but what percentage of customers say they will only consider a salon or spa with a rating of 4.5 or 5 stars?
A) 29%
B) 39%
C) 49%
Think you know the answer? Scroll down to find out!

Protect your business from no-shows with automated appointment reminders, upfront payments or deposits, and clear cancellation policies. 
These small steps today can protect thousands in revenue tomorrow.

We have data on the hottest 2025 trends in the beauty and wellness industry that you can use to drive growth in your business.
View the 2025 trends

Did you know that 55% of stylists would prefer higher pricing models over tips? Our survey unpacks what customers and stylists really think about today's tipping culture. 
Explore the status of salon tipping

It's easy to get lost in the world of medspa marketing. If you're looking for directions, data can offer a roadmap to help improve retention, increase ROI, and drive your business forward.
Get the guide to data-driven marketing

Loyal customers can make or break small businesses, and the competition can be especially tough for barbershops. Learn how to break through the noise and keep your clients coming back. 
Read the loyalty guide

Looking for low-cost, high-impact marketing for your fitness brand? Referrals are one of the best (and often underused) tools in your toolbox. Explore smart, easy-to-launch referral ideas.
Unlock referral insights

Needing inspiration for your next promo? National Hydration Day is June 23, perfect for a hydrating treatment discount or special.

Want more timely tips, ideas, and inspiration?
View the June 2025 marketing calendar

B) 49% — Nearly half of your potential clients won’t even consider your salon or spa unless your rating is 4.5 or higher. For medspas, it’s a whopping 64%.

Reputation = revenue.

That's all for today, but we will check back with more updates and growth insights in just two weeks!