The Check-In Newsletter – Aug 20, 2025: Meaningful change for your business

Fall is just around the corner, bringing fresh energy and plenty of change for the beauty and wellness industry. Today, we’re exploring how to embrace the power and possibilities of change, from navigating new tax laws to making small, strategic shifts in your business that can yield big results.

From tax-free tips to FICA credits for businesses, here is a look at what every salon, spa, and wellness professional needs to know about the new U.S. tax bill. 
Key tax changes and insights

Another small change to help keep clients coming back? Encourage them to book their next appointment before walking out your doors: a simple step that helps secure reliable, recurring revenue.

Quiz: Which beauty and wellness business type currently has the highest rebooking rate?
A) Salons
B) Medspas
C) Waxing businesses
D) Spas

Think you know the answer? Scroll down to find out!

Want to boost revenue year-round? Gift cards aren’t just for the holidays. They’re a proven way to attract new clients and increase spend per visit. Our latest infographic shows how to use seasonal trends and smart strategies to turn gift cards into a year-round growth engine.
Download the infographic

Is staff turnover taking a toll on your salon? You’re not alone. Try these proven retention strategies to keep your top providers happy, motivated, and committed to helping your clients thrive.
Staff retention strategies

Explore how medspas can attract more patients and build trust with HIPAA-compliant before-and-after photos. Highlight real results, protect patient privacy, and strengthen your credibility.
Before-and-after tips

Explore the must-haves every barber needs in their toolkit. This guide is perfect for both the new professionals just getting started and the seasoned experts needing a refresh.
Explore barber must-haves

Stay compliant with enforceable waivers, ADA regulations, and rock-solid data security. A must-read for gym owners and operators who want to protect their business and build trust.
Waivers and compliance

Need inspiration for your next promo? September is Self-Care Awareness Month. You can start preparing early with self-care bundles, deals, and tips for customers. 

Want more timely tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

B) Medspas. Among the highest-earning businesses in each industry*, medspas lead with a 69% rebooking rate, followed by waxing centers (59%), membership-based spas (43%), and salons (30%)

*Source: 2025 Beauty and Wellness Benchmark Report, Zenoti
While some services are more geared toward rebooking than others, any business can improve its client return rate with the right efforts. 

That's all for today, but we will check back with more updates and growth insights in just two weeks!