The Check-In newsletter July 2, 2025: ads and Gen Z

Today, we tap into what Gen Zers and millennials (the driving force behind 41% of annual wellness spending) want from brands like yours. Find tips to engage these influential customers, boost your ad performance, and keep your team thriving...

Industry Insights

Are you keeping up with client preferences?

Crack the code to what Gen Z and millennials want from wellness brands — convenience, sustainability, and self-care that feels personal. They’re drawn to brands that reflect their values, from eco-friendly practices to inclusivity. Learn how to create a vibe that resonates and builds trust. Get the scoop

The Pulse Point

45% of clients say waiting around for their appointment is their biggest salon or spa frustration.

Test Your Knowledge

Today’s clients are busier than ever, but just how much patience do they have? A surprising 52% of salon and spa clients say they’d hang up after being on hold for how long?
A) 10 minutes
B) 5 minutes
C) 3 minutes
Think you know the answer? Scroll down to find out!

Growth Tip of the Week

Meet the largest salon and spa audience where they are — online. Use AI tools to meet the demand for instant, personalized interactions, boosting engagement while saving you time.

Beauty and Wellness

The real reason your salon and spa ads aren’t working (and 5 easy fixes)

Struggling to see results from your business ads? You might be missing a few critical steps! Learn how to pinpoint your ideal client, streamline your booking process, and create ads that actually convert.
Level up your campaigns

Salons

The top revenue-driving beauty salon services

Boost your beauty salon's bottom line with top profit-driving services. These high-demand offerings keep clients coming back and help your earnings soar.
Explore revenue opportunities

Medspas

4 medspa trends driving growth in 2025

Medspa profitability is all about glowing clients and growing profits. By staying ahead of these trends, your medspa can be a self-care haven and a financial powerhouse.
Find ways to drive medspa growth

Barbershops

Tips on hiring and keeping top barbers

Finding great barbers is like discovering hidden gems — they’re the heart of a buzzing barbershop. While finding the right staff is hard, keeping them can be the real challenge.
Give retention a boost

Fitness

How to prevent fitness employee burnout

Keep your fitness studio thriving by prioritizing your team’s well-being. Energized employees create an unstoppable atmosphere that clients can’t resist!
Unlock insights

Marketing Corner

Seasonal ideas for your business

Need inspiration for your next promo? National Social Media Giving Day is July 15, the perfect time to engage your audience and grow your following with a special giveaway.

Want more timely tips, ideas, and inspiration?
View the Q3 2025 marketing calendar

Test Your Knowledge: Answer Reveal:

C) 3 minutes — More than half of potential salon and spa customers will hang up after just 3 minutes on hold. After 5 minutes, that number jumps to 83% of potential customers.

Responsive service = maximum opportunity.

Thanks for reading

That's all for today, but we will check back with more updates and growth insights in just two weeks!

The Check-In Newsletter - July 2, 2025: Improving ads and winning over Gen Z