The Check in

Check in to see how other Wellness Brands are winning and thriving. Check out with the insights you need to grow yours.

Get our Newsletter

Spa

Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

Top Articles and Resources

Related Categories

Recent in Spa

Massage appointment representing key spa business trends
Massage appointment representing key spa business trends
Key spa business trends for 2024

See how your spa compares to top performers and the industry average, with findings from the 2023 Beauty and Wellness Benchmark Report.

Business owner protecting against revenue loss with online booking strategy
Business owner protecting against revenue loss with online booking strategy
Protect against revenue loss with these 4 online booking tactics for salons and spas

Online booking is not just a digital appointment book – it’s a strategic tool. These online booking strategies help you boost revenue and reduce no-shows.

Salon staff awaiting tip payouts
Salon staff awaiting tip payouts
How to prevent problems with tip payouts at your salon or spa

Paying out tips to service providers doesn’t have to be stressful or time-consuming. Automate the process to keep providers happy and loyal. Learn how.

Salon owner driving retail sales
Salon owner driving retail sales
Driving retail sales in salons and spas: Your guide to success

Strong retail sales boost salon and spa revenue and staff commissions, and personalize the guest experience. Here’s how to create a successful retail strategy.

Salon and spa owner enjoying the success driven by dynamic pricing
Salon and spa owner enjoying the success driven by dynamic pricing
Dynamic pricing: How this popular pricing model works for salons and spas

As customer demand increases, so can your revenue. Learn about dynamic pricing for beauty and wellness businesses and how to apply it at your salon or spa.

Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
Salon appointment representing a personalized guest experience
Salon appointment representing a personalized guest experience
How to personalize your salon or spa guest experience: 7 easy steps

Empower your spa or salon staff to build more personal connections with each guest that comes in the door – for an experience your guests will remember.

Black and white salon photo representing the keys to regular salon and spa revenue growth
Black and white salon photo representing the keys to regular salon and spa revenue growth
The 3 keys to regular revenue growth for every salon and spa

What does it take for today’s salons, spas, and medspas to grow their revenue? The right tools to optimize appointment books and maximize per-hour earnings.

Business owner refining online booking details for salons and spas
Business owner refining online booking details for salons and spas
Online booking details that make a difference for salons and spas: Guest-specific service durations and parallel booking

Want to optimize your appointment book? See how booking software can accommodate customized service durations and parallel booking.

Picture of a busy salon representing how to get started with salon memberships
Picture of a busy salon representing how to get started with salon memberships
How to get started with memberships at your salon or spa: 3 key steps to begin

Membership programs are becoming increasingly popular at salons and spas. Make yours a success by following these three key steps.

The 2023 Beauty and Wellness Benchmark Report
The 2023 Beauty and Wellness Benchmark Report
Essential reading for salon and spa owners: The 2023 Beauty and Wellness Benchmark Report

Explore the most definitive collection of industry benchmarks for U.S. and Canadian salons, spas, and medspas – and see how your business compares.

Your standing appointment for business growth — delivered straight to your inbox

Get the latest industry tips, trends, and insights to grow your brand.