Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.
Top Articles and Resources
Latest from Emily Holzer
The ultimate December marketing guide for barbershops: Key dates and creative ideas
From holiday clean-ups to New Year’s prep, these December marketing ideas will help your barbershop finish 2025 strong and start fresh in 2026.
The ultimate December marketing guide for spas: Key dates and creative ideas
Wrap up the year on a high note with thoughtful December spa marketing ideas and inspiration for unique campaigns.
December marketing guide for salons: Key dates and creative ideas
Lean into the magic of the season with these December salon marketing ideas to help finish the year strong.
Free salon and spa tip calculator: Easy, accurate tipping
A resource for salon and spa owners ready to help guests tip confidently and comfortably.
QUIZ: How Gen Z–ready is your salon or spa?
Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.
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The Check-In Newsletter – Nov 12, 2025: Making the most of the season
Set your business up for a joyful holiday season and an even brighter 2026.
How salons and spas can win over Gen Z in 2026 — and why it matters more than ever
Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.
2026 medspa consumer trends – AI, communication, and client loyalty
What defines a great medspa in 2026? A new survey of 1,100+ U.S. clients reveals the surprising answers.
Survey reveals 6 surprising nail salon consumer trends for 2026
Why are nail clients still calling in 2025, and what’s AI got to do with it? Explore the surprising trends redefining nail salon service and loyalty.
6 surprising barbershop trends for 2026: What clients really want from booking and AI
Survey data reveals the top barbershop trends for 2026. Discover how AI-powered receptionists and smoother booking experiences keep clients coming back
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