Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Quick guide: 2025 U.S. tax changes for beauty and wellness businesses
Explore what you can expect from new tax laws at a glance.
September marketing guide for fitness studios: Key dates and campaign ideas
Gear up for a successful fall with September marketing ideas tailored to fitness studios.
September marketing guide for medspas: Key dates and creative ideas
Gear up for a successful fall with medspa marketing insights tailored to September.
September marketing guide for barbershops: Key dates and campaign ideas
Prepare your barbershop for a successful fall with a cheat sheet to September marketing ideas.
September marketing guide for salons: Key dates and creative ideas
Find the campaign ideas you need to launch cozy fall promotions.
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Cut down on chaos: Why barbershops are adopting all-in-one booking tools
Boost retention and revenue with barbershop booking software. Learn how a modern barbershop scheduling system simplifies barber appointment management.
The Check-In Newsletter – Aug 20, 2025: Meaningful change for your business
From new tax laws to rebooking rates and more, explore the power of change in the beauty and wellness industry.
The Check-In Newsletter – July 30, 2025: Finishing out the summer strong
Last call for summer success: Key resources and insights.
The Check-In Newsletter – July 16, 2025: The power of your online presence
The resources you need to boost organic marketing.
The Check-In Newsletter – July 2, 2025: Improving ads and winning over Gen Z
Why your ads aren’t working and what Gen Z really wants from wellness brands.
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