Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
The Check-In Newsletter – June 18, 2025: Tipping truths and no-show fixes
Tips on tipping, a guide to no-shows, and business insights you won’t want to miss.
9 ways to reduce staff turnover in salons and spas in 2025
Is staff turnover costing you? Use these retention strategies to keep your best providers and build a thriving team.
Delight and multiply: 7 ways to turn customer satisfaction into growth – from the experts
Wellness leaders from Skin Clique and The DRIPBaR share the innovative strategies they’ve used to build loyalty and drive success.
Nail salon gift card strategies that drive year-round sales
Sell gift cards for your beauty business year-round by making them part of your everyday marketing and guest experience. Here’s how.
What fitness centers need to know about waivers, liability and legal compliance (2025 update)
Learn how fitness centers can stay compliant in 2025 with enforceable waivers, ADA rules and secure data practices. A must-read for gym owners and operators.
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5 ways medspas can use before-and-after galleries to build trust
Attract more patients and build trust using HIPAA-compliant before-and-after photos. Showcase real results, protect privacy and reinforce credibility.
Nail the experience, win the loyalty: Nail salon retention tactics that work
Learn how these nail salon loyalty strategies can turn your first-time clients into loyal regulars through personal touches and smart follow-ups.
The 2025 U.S. tax overhaul: Key changes for the beauty and wellness industry
What every salon, spa, and wellness professional needs to know about the new U.S. tax bill.
Infographic: Gift card sales tips | The best seasons and services for sales by industry
What’s better than driving demand and delighting new guests? Doing it year-round. Discover the benefits of strategic gift card sales.
Salon August marketing calendar: Key dates and campaign ideas
Find your salon’s August marketing ideas, campaign inspiration, and key dates here from The Check-In free salon resource hub!
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