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Beauty and Wellness

Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.
Industry experts share effective marketing strategies to grow your beauty and wellness business
Industry experts share effective marketing strategies to grow your beauty and wellness business
7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

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Recent in Beauty and Wellness

Picture of a crowded salon front desk, representing US tax changes
Picture of a crowded salon front desk, representing US tax changes
Quick guide: 2025 U.S. tax changes for beauty and wellness businesses

Explore what you can expect from new tax laws at a glance.

Salon team in a good salon culture
Salon team in a good salon culture
9 ways to reduce staff turnover in salons and spas in 2025

Is staff turnover costing you? Use these retention strategies to keep your best providers and build a thriving team.

Wellness experts on stage at Innergize 2024
Wellness experts on stage at Innergize 2024
Delight and multiply: 7 ways to turn customer satisfaction into growth – from the experts

Wellness leaders from Skin Clique and The DRIPBaR share the innovative strategies they’ve used to build loyalty and drive success.

Salon owner enjoying 2025 tax cuts during service checkout
Salon owner enjoying 2025 tax cuts during service checkout
The 2025 U.S. tax overhaul: Key changes for the beauty and wellness industry

What every salon, spa, and wellness professional needs to know about the new U.S. tax bill.

Gift card timing infographic
Gift card timing infographic
Infographic: Gift card sales tips | The best seasons and services for sales by industry

What’s better than driving demand and delighting new guests? Doing it year-round. Discover the benefits of strategic gift card sales.

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Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Crafting 5-star social media marketing strategies for beauty and wellness brands – from the experts

Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.

Business owner working to attract wellness clients
Business owner working to attract wellness clients
How to master your online presence and attract wellness clients

Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings. 

Keep clients coming back
Keep clients coming back
The Q3 2025 beauty and wellness marketing calendar

Boost bookings and profits with the ultimate Q3 beauty and wellness calendar. Find unique marketing ideas, key dates, and seasonal tips to grow your brand.

Why your salon and spa ads aren't working
Why your salon and spa ads aren't working
The real reason your salon or spa ads aren’t working (and 5 easy fixes) 

Running ads but not getting clients? Learn why your salon or spa marketing isn’t working and 5 easy fixes to boost leads without wasting your budget.

What is an esthetician
What is an esthetician
From facials to tech-driven skincare: The esthetician’s role is evolving — are you ready?

Learn how estheticians blend hands-on care with AI-powered personalization and upsells — perfect for clients and future-ready spa pros.

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