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Beauty and Wellness

Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.
Industry experts share effective marketing strategies to grow your beauty and wellness business
Industry experts share effective marketing strategies to grow your beauty and wellness business
7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

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Recent in Beauty and Wellness

Loyalty programs for salons
Loyalty programs for salons
How digital loyalty programs drive retention for beauty and wellness brands in 2025

Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.

client loyalty gap and retention
client loyalty gap and retention
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap

We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.

2025 Q4 beauty and wellness marketing calendar
2025 Q4 beauty and wellness marketing calendar
The Q4 2025 beauty and wellness marketing calendar

Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.

Salon front desk owner preparing to use an AI receptionist
Salon front desk owner preparing to use an AI receptionist
Are AI receptionists the future for beauty and wellness businesses?

As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.

Passing on credit card fees to clients
Passing on credit card fees to clients
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges

Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.

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The ROI of client appreciation
The ROI of client appreciation
The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue

Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.

A spa front desk using all-in-one software to simplify operations
A spa front desk using all-in-one software to simplify operations
All-in-one vs. piecemeal: Which software approach works best for wellness businesses?

Explore pros and cons of all-in-one vs. piecemeal software for wellness businesses. Compare costs, efficiency, and client experience to choose the right tools for growth.

Upselling tips for wellness brands
Upselling tips for wellness brands
“We don’t upsell”: Why that mindset is costing beauty and wellness businesses more than they think

Upselling clients might feel off-brand, but recommending services and products can be key to boosting revenue while helping clients thrive.

Spa staff are calm at the front desk while an AI receptionist handles calls
Spa staff are calm at the front desk while an AI receptionist handles calls
How AI receptionists are revolutionizing appointment management for wellness brands

Optimize your front desk with an AI virtual receptionist. Learn to enhance efficiency, eliminate missed calls, and elevate guest experiences instantly.

Digital front desk solutions for wellness brands
Digital front desk solutions for wellness brands
Where growth happens first: Why your front desk deserves a digital upgrade

Discover how digital front desk solutions can help salons and spas streamline operations, boosting growth and easing stress in your business.

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