Emily Martin, Guest Writer
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily’s writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Latest from Emily Martin
46 ways to sell more retail
If retail doesn’t account for 30 percent of your sales revenue, you have the potential to improve the profitability of your salon or spa.
Top 3 ways to manage pilferage at your spa or salon
Find 3 quick tips to prevent pilferage and protect your bottom line with strategies like transparency and proactive employee communication.
Optimize ‘always-on’ marketing at salons, spas, medspas, and fitness centers
The first step to getting more customers through the door is crafting the right marketing strategy. And for businesses that rely on close relationships with their customers, like salons, spas, medical spas, and fitness centers, sending text and email messages is particularly effective. The downside is that most staff are too busy to send personal […]
5 Tips to Design Perfect Birthday Email
Birthday mails done right can help to build a strong customer engagement for spa, salons and medspas. Check out 5 simple tips to make birthday emails more engaging.
Turn your receipts into a huge marketing opportunity.
Every time a customer visits your spa or salon, you’re likely generating a receipt. It’s something that clients glance over when handed a printed receipt or sent an emailed receipt. That makes receipts the perfect marketing vehicle. Check out these 7 ideas on using receipts to increase revenue, customer engagement & more 1) Promote Specials Print a coupon […]
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Enforce Cancellation & No Show Fees
You can choose to enforce customer cancellation or no-show fees. Our end-to-end capabilities cover a variety of scenarios intended to protect spa, salon or medspa business as well as keep your customers informed of your policies. Here’s how it works. If you want to implement a cancellation or no-show fee, you’ll first need to standardize […]
Upsell Your Spa To Hotel Guests
If you run a spa or salon that’s part of a hotel or resort, you have different needs from a typical day spa. One of your biggest assets is that you have a captive audience that you can convert into customers. By integrating your software with the hotel’s software you have the ability to better […]
13 ways to go paperless with all-in-one software
The right salon, spa, or medspa software helps you go paperless, saving you money, time, effort, and valuable space. Optimize your business, drive results.
6 easy steps to create your Facebook company page
Speaking about engaging customers in the digital age, does your salon, spa, or medspa have Facebook page up yet?
5 Summer Sales Ideas for Your Salon or Spa
As the summer is approaching, more customers head outside and hit the road. Here are 5 summer sales ideas for your salon or spa.
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