Emily Martin, Guest Writer
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily’s writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Latest from Emily Martin
Salon and spa Mother’s Day marketing: Inspirational ideas to drive success
Boost sales and brand awareness this Mother’s Day with eight easy strategies that will help your salon or spa take advantage of the estimated $33 billion spend.
Turn clients into champions: Salon and spa referral marketing 101
83% of happy clients are willing to refer, but only 29% do. Tap into the other 54% with a salon and spa referral marketing program. Learn how.
6 Best Practices: Tips to Get the Most from Your SMS Marketing
Did you know that SMS marketing, when done correctly, outperforms email marketing?Research shows that text open rates can reach up to 98% compared to 20% for email. That alone is compelling enough for you to consider moving some of your salon marketing campaigns from email to SMS.
9 things you need to do when opening a beauty salon
Starting your own beauty salon can be scary, but not with our tips. We cover the importance of a solid business strategy, investing in the right team, and much more.
Choosing the right salon and spa management KPIs
We make choosing the right salon and spa management KPIs easy by breaking down the key business areas to focus on and measure.
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3 Tips to Boost Your Salon or Spa’s Social Media Presence
Ensure you maximize the impact of your salon or spa’s presence on Instagram by getting the most out of your bio section.
5 Crucial SEO Tips for Salons, Spas, and Medspas
Top five SEO tips for salons, spas and medspa businesses to boost their business. Understand how nurturing customer relationships boost SEO in the long run.
How to turn first time gift card users into repeat customers
Learn how to turn holiday gift card users into loyal, repeat customers. Discover 6 strategies to retain first-time guests and boost customer loyalty.
Boosting Your Business Through Online Reviews
Salon and spa business owners are looking for ways to make sure they stand out from the crowd. One great way to increase your visibility and establish trust with potential clients is to boost your online reviews. Since a reported 91% of customers check online reviews to make their buying decisions, now is the time […]
3 Surprising Benefits of Online Booking for Salons and Spas (When It’s Done Right!)
Are you getting the most out of your online salon booking system? Does your spa’s online scheduling system elevate your employee and guest experiences?
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