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Emily Martin, Guest Writer

A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily’s writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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Latest from Emily Martin

26 Best Mother’s Day Email Subject Lines

The emotions that perform the best for Mother’s Day email subject lines are encouragement and curiosity; for example, “Give mom a gift she’ll love this Mother’s Day” and “It’s Mother’s Day on Sunday, should we schedule her massage?” Here are 26 great subject lines for Mother’s Day email campaigns.

10 secrets to building the perfect beauty and wellness customer app
10 secrets to building the perfect beauty and wellness customer app
10 secrets to building the perfect customer app

Here’s what we’ve learned about how you can build a customer app that offers the best value to your guests — and keeps them coming back for more.

Google+ logo for salons and spas
Google+ logo for salons and spas
Is Google+ Important for Your Spa or Salon?

There are so many popular sites these days – Facebook, Twitter, business listings like Yelp (in the US) and now Google +. As a small or medium sized business, you need to decide if you should invest your time and energy in setting up and maintaining a Google + page. In this blog post, I […]

5 Sweet Services For Valentine’s

Creating gorgeous romance inspired spa specials isn’t easy. We’ve rounded up 5 sweet service ideas that’s sure to be a hit in your own spa.

9 Cupid Inspired Ideas For Your Spa Or Salon This Valentine’s

Valentine’s Day is the perfect holiday for spas and salons as gifts of beauty and wellness fit so well with our business. And, you get the additional opportunity to treat your customers extra special.

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Man buying a beauty salon gift certificate
Man buying a beauty salon gift certificate
5 easy ways to drive gift card sales with Facebook

Learn how to attract new customers and promote gift cards effectively using Facebook with these 5 easy methods.

14 Technology Secrets of the Best Salons and Spas

As a salon or spa owner, you need a technology ecosystem that grows with your business so you’re never limited by your technology. To help, we’ve compiled this guide to the 14 technology secrets of the best salons and spas.

salon gift card checkout, representing 5 tips to sell more salon gift cards
salon gift card checkout, representing 5 tips to sell more salon gift cards
5 quick tips to sell more gift cards

People buy gifts, especially during the holidays, but really throughout the year. If you’re a savvy business owner, you can add significant revenue to your spa or salon with higher gift cards sales. We wanted to share 5 tips that are sure-fire ways to increase gift card sales.

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