Emily Martin, Guest Writer
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily’s writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Latest from Emily Martin
13 things you should be doing in your appointment book
Your spa or salon appointment book should go beyond scheduling. Spa and salon appointment software should drive revenue and enhance guest experiences.
4 Best practices for salon and spa online booking that converts
Customers expect the ease and convenience of online booking. Ensure your online spa or salon booking system is designed to convert customers.
4 Ways to Boost Fall Sales in Your Salon or Spa
As a salon or spa owner, it’s tempting to think you’ve got your fall promotions strategy down pat. But each new season also brings new trends, new techniques and, most importantly, new opportunities to boost revenue in your salon or spa.
5 ways mobile apps build a better customer experience for salon and spa guests
Mobile apps enhance customer experiences with salon and spas. Here’s why you should ensure your customers have access to your spa or salon appointment app.
4 Back-to-School Sales Ideas for Your Salon or Spa
Offer extra discounts on end-of-season products to clients who come in for a service or offer customers a discount on future visits when they pre-book in August
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7 must-haves on your spa, salon or barbershop website
Discover 7 simple tips to transform your spa, salon, or barbershop website into a powerful tool that attracts and retains customers.
5 Tips to Increase Pre-Booking
Pre-booking boosts customer retention at your salon or spa. But did you know pre-booking could also increase customer visit frequency and revenue?
3 Reasons to Go Paperless With Your Forms
Streamline your salon, spa or medical spa with paperless intake forms. Here are three ways Zenoti’s salon, spa, and medspa software helps you do just that.
4 Ways to Prevent No-Shows and Late Cancellations in Your Salon or Spa
Avoid the high cost of no-shows and last-minute cancellations with salon and spa appointment book features that reduce risks easily and conveniently.
9 ways to reduce pilferage in your spa or salon
All too often, employees and customers hide pilferage with creative techniques that mask the impact it’s having on your salon or spa’s bottom line. Here are nine simple strategies you can use to reduce pilferage in your salon or spa. 1. Monitor retail products Like most salons and spas, you probably display and sell retail […]
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