Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
December marketing guide for salons: Key dates and creative ideas
Lean into the magic of the season with these December salon marketing ideas to help finish the year strong.
Free salon and spa tip calculator: Easy, accurate tipping
A resource for salon and spa owners ready to help guests tip confidently and comfortably.
Top 10 personalized experience strategies for spas and medspas in 2026
Want to boost client satisfaction and your bottom line? Here are our top strategies and tips for personalizing spa and medspa appointments.
QUIZ: How Gen Z–ready is your salon or spa?
Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.
The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences
What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.
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The Check-In Newsletter – Nov 12, 2025: Making the most of the season
Set your business up for a joyful holiday season and an even brighter 2026.
How salons and spas can win over Gen Z in 2026 — and why it matters more than ever
Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.
5 hair and beauty salon consumer trends you can’t ignore in 2026
Salon regulars reveal the truth about 2026: ease, accessibility, and personalization are redefining the beauty experience. Don’t get left behind.
Salon reputation management 101: How to handle negative Google reviews the right way
A negative review doesn’t have to ruin your salon’s reputation. Discover the right strategy and responses to turn bad press into an opportunity to strengthen your reputation.
2026 medspa consumer trends – AI, communication, and client loyalty
What defines a great medspa in 2026? A new survey of 1,100+ U.S. clients reveals the surprising answers.
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