Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
How digital loyalty programs drive retention for beauty and wellness brands in 2025
Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.
The Check-In Newsletter – Oct 1, 2025: October marketing ideas
This is a pivotal time to boost revenue, embrace the fun of the spooky season, and strategically prepare for the busy holiday period ahead.
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap
We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.
October marketing guide for barbershops: Key dates and campaign ideas
Discover fresh campaign ideas to make your barbershop stand out this October.
October marketing guide for gyms and fitness brands: Key dates and creative ideas
October brings a variety of marketing opportunities for fitness studios. Explore key dates and campaign ideas for gyms here.
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October marketing guide for salons: Unique dates and campaign ideas
Bring autumn vibes to your salon and gear up for the holiday season with these October marketing ideas.
October marketing guide for spas: Key dates and campaign ideas
Create warm, inviting promotions with these October campaign ideas tailored to spa businesses.
October marketing guide for medspas: Key dates and creative ideas
Launch fall-inspired treatments with these October medspa marketing ideas.
The Q4 2025 beauty and wellness marketing calendar
Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.
Are AI receptionists the future for beauty and wellness businesses?
As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.
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