Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
October marketing guide for spas: Key dates and campaign ideas
Create warm, inviting promotions with these October campaign ideas tailored to spa businesses.
October marketing guide for medspas: Key dates and creative ideas
Launch fall-inspired treatments with these October medspa marketing ideas.
The Q4 2025 beauty and wellness marketing calendar
Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.
Are AI receptionists the future for beauty and wellness businesses?
As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges
Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.
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The Check-In Newsletter – Sept 17, 2025: Data-driven insights
Explore new data to help boost operations and drive growth in your business.
The future of all-in-one software for massage therapy: How tech is transforming client experience and business growth
Boost bookings, streamline operations, and grow client loyalty with all-in-one solutions. Explore must-have features of the best massage therapy software.
The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue
Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.
2025 Survey infographics: What medspa clients expect for 2026 — From AI to after-hours support
1,100 U.S. medspa clients reveals what matters most: After-hours support, AI receptionists, and the qualities that define a modern front desk experience.
2025 Survey infographics: What salon and spa clients want for 2026 — AI and appointment booking trends
AI at the front desk? We asked 1,000 salon and spa clients what they expect in 2026 — and their answers may surprise you.
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