Q4 beauty and wellness marketing calendar: Key dates you can’t miss
Use our Q4 spa, medspa, and salon marketing calendar, packed with campaign ideas, Zenoti insights and tips, to end 2024 with your most profitable quarter yet.
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From Halloween to holiday parties, the final quarter of the year is an exciting, and busy time for the beauty and wellness industry.
As we approach the festive season, it’s vital to leverage every opportunity to connect with clients and boost your business – and utilize key dates your competitors may be missing.
In this post, we compile the key beauty and wellness marketing dates from October to December 2024, along with creative campaign ideas for Black Friday, Thanksgiving, and lesser-known holidays to inspire your most successful quarter yet.
For a more in-depth look at the months ahead our full Q4 Beauty and Wellness Calendar is available to download now, with more upcoming holidays, innovative campaign ideas, and Zenoti tips inside.
October: Cozy up to new opportunities
October kicks off the cozy season, offering a blend of warmth and festivity that’s perfect for promoting comforting treatments. From pumpkin spice facials to fun Halloween-themed events, the month is ripe with possibilities to attract and delight clients.
As October also marks Breast Cancer Awareness Month, a great way to show your support is by offering pink-themed services with a percentage of the proceeds going directly to a breast cancer charity.
Key marketing dates in October
October 1 - International Coffee Day
Partner with a local coffee shop to offer free coffees to clients during appointments or surprise them with vouchers for a brew-tiful beginning to Q4. This collab can enhance client experience and foster community relationships.
October 7 - National Inner Beauty Day
October 10 - World Mental Health Day
October 31 - Halloween
Host a trick-or-treat station in your salon where clients can enjoy beauty samples during their appointments. Share spooky skincare tips on social media to engage and entertain your audience.
October 15 - National Aesthetician Day
Want more key dates and campaign ideas for October? Download the full Q4 Beauty and Wellness Marketing Calendar.
Source: Salon and Spa Consumer Survey, Zenoti, 2024
November: Embrace gratitude and gifting
November is the perfect time to gear up for the holiday season. It’s a month to express gratitude, offer early bird holiday deals, and tap into the excitement of gift-giving.
Your mind is probably on Black Friday, but don’t ignore the other great opportunities to connect with guests earlier in the month. Plus, with Thanksgiving in the U.S., and November marking National Gratitude Month, you have plenty of reasons to show your gratitude to your clients this month with special offers and promotions.
Key marketing dates in November
November 11 - Singles Day
Create self-care gift sets with your best products, encouraging clients to indulge themselves or gift a friend. Boost engagement with a social media giveaway.
November 20 - National Botox Day
Host a VIP Botox Day event for loyal clients with special perks like additional discounts or exclusive access to skincare experts.
November 28 - Thanksgiving (U.S.)
November 29 - Black Friday
Roll out your special Black Friday promotions early. Encourage clients to stock up on products with attractive discounts and promote gift cards for the holiday season.
Want more key marketing dates and campaign ideas for November? Download the full Q4 Salon, Medspa, and Spa Marketing Calendar.
Source: Salon and Spa Consumer Survey, Zenoti, 2024
December: Celebrate the holidays and go out with a bang
Tis’ the season for celebrations and gift-giving, and December is where it all happens. Capitalize on the festive spirit with unique promotions and events that inspire joy and generosity.
Embrace the countdown to the holidays with a ‘12 days of deals’ promotion, revealing a new special offer each day leading up to Christmas Day. Include discounts on services, retail products, or exclusive packages and give your clients something else to celebrate.
Key marketing dates in December
December 2 - Cyber Monday:
Drive online sales with exclusive discounts available only on your webstore. Incentivize membership sign-ups with special offers or free samples.
December 5 - Bathtub Party Day
December 25 - Christmas Day
December 31 - New Year’s Eve
Reflect on the past year by showcasing your top makeovers in a social media reel. Send personalized messages to clients, expressing gratitude and building anticipation for the year ahead.
These key dates and campaign ideas provide a strategic framework to end 2024 on a high. While these tips are a great start to a successful Q4, for the best results be sure to adjust and personalize each concept to fit your brand’s voice and client preferences.
Don’t leave your Q4 success up to chance. Plan ahead and make the most of 2024 holidays and key dates inside our free Q4 beauty and wellness calendar to ensure the last quarter isn your most successful yet.
For a comprehensive list of all the key dates, campaign tips, and Zenoti insights, download our full Q4 2024 Marketing Calendar.
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