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Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

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Latest from Cheryl Cole

Beauty salon staff working to boost online reputation
Beauty salon staff working to boost online reputation
5 ways mobile apps build a better customer experience for salon and spa guests

Mobile apps enhance customer experiences with salon and spas. Here’s why you should ensure your customers have access to your spa or salon appointment app.

9 ways to reduce pilferage in your spa or salon

All too often, employees and customers hide pilferage with creative techniques that mask the impact it’s having on your salon or spa’s bottom line. Here are nine simple strategies you can use to reduce pilferage in your salon or spa. 1. Monitor retail products Like most salons and spas, you probably display and sell retail […]

Line of salon and spa products representing pilferage risks
Line of salon and spa products representing pilferage risks
Top 3 ways to manage pilferage at your spa or salon

Find 3 quick tips to prevent pilferage and protect your bottom line with strategies like transparency and proactive employee communication.

Picture of a spa manager smiling during check-in
Picture of a spa manager smiling during check-in
13 ways to go paperless with all-in-one software

The right salon, spa, or medspa software helps you go paperless, saving you money, time, effort, and valuable space. Optimize your business, drive results.

Barbershop during Father's Day
Barbershop during Father's Day
5 tips to boost Father’s Day sales in your barbershop, salon, or spa

Discover 5 creative ideas to boost your barbershop, salon, or spa sales this Father’s Day, attract customers and tap into $1.8B in personal care gift spending.

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