Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
The key to happier spa staff: How spa software improves staff performance and retention
Learn how the right spa management software prioritizes employee satisfaction to keep top talent at your spa.
10 ways medical spa management software is revolutionizing medspa operations
Discover how cutting-edge medspa software is transforming patient care and streamlining operations for owners and practitioners.
Q2 beauty and wellness marketing calendar: Key dates you can’t miss
Maximize revenue this quarter with our comprehensive marketing calendar, featuring campaign ideas, key marketable holidays, and industry insights.
Celebrating International Women’s Day: Journeys and advice from 3 women entrepreneurs in the beauty and wellness industry
See what these successful leaders say about empathy, embracing failure, and adapting to change.
Achieving greatness in 2024: Practical ideas and inspiration from 20 beauty and wellness leaders
How are top-performing salons, spas, and medspas setting the stage for success in 2024? We asked 20 forward-thinking brand leaders.
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4 must-have features in online booking software
Find out if your online booking system has what you need to give salon, spa, and medical spa customers an easy experience.
Marketing Masterclass: 5 key takeaways for effective salon and spa growth – from the experts
What marketing strategies fuel salon and spa growth? The leaders of Hand & Stone, iCRYO, and Alpha Aesthetics Partners share their insights. Only from Zenoti.
How to know when your salon or spa brand is ready to franchise – from the experts
When is it time to franchise your growing brand? The leaders of VIO Med Spa, The NOW Massage, and Sugaring NYC have answers.
Holiday special: Gift card intel for salons, spas, and medspas
You may be underutilizing gift cards at your business. See if your gift card strategy needs retooling and set yourself up for year-round success.
How to create a spa and salon referral program
Referrals should be one of your key guest acquisition strategies. See if you need to revamp your current referral program and how good software can help.
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