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Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

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Latest from Cheryl Cole

Entrepreneurship for medical spa nurses

Opening a medspa as an RN: Steps, benefits, essential equipment, and software tools to streamline operations and ensure success.

Beauty salon professional renting a booth
Beauty salon professional renting a booth
Mastering salon management for a thriving beauty business

Discover keys to effective salon management, and tips to motivate staff and satisfy clients.

Q3, 2024 beauty and wellness marketing calendar: Key dates you can't miss
Q3, 2024 beauty and wellness marketing calendar: Key dates you can't miss
Q3 beauty and wellness marketing calendar: Key dates you can’t miss

Make this quarter your most profitable yet with our ultimate marketing calendar. Find campaign ideas, key marketable holidays, and exclusive industry insights.

Salon owner hanging up the "open" sign
Salon owner hanging up the "open" sign
Salon success series: How to open a salon

Starting a salon business? Our opening a salon checklist covers everything from market demand and licenses to location selection and budgeting.

A comprehensive guide for salons hiring: How to build a thriving beauty salon team

Learn how to effectively grow your team of salon professionals with tips for a successful expansion.

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Nail salon professional completing an appointment
Nail salon professional completing an appointment
How to open a nail salon business in 15 easy steps

Ever felt clueless about what do you need to starting a nail salon business? Follow our 15-step checklist to opening a nail salon business, and you’ll be ready to open your doors before you know it!

The power of AI in beauty and wellness businesses
The power of AI in beauty and wellness businesses
Unlock the power of AI in beauty and wellness: A comprehensive guide

Ready to embrace AI at your business? Discover how AI is reshaping the industry, from personalized experiences to enhanced operations.

How to choose a HIPAA-compliant medical spa software

Seeking HIPAA-compliant software for your medical spa? Get a compliance checklist and see which features help you improve the experience for clients and staff.

A guide to selecting the best POS system for salon and spa businesses in 2025

What is the best POS system for spa and salon brands looking to thrive in 2025? Explore the key features to look for when deciding what’s right for you.

Salon appointment representing spa trends driving revenue growth
Salon appointment representing spa trends driving revenue growth
The 4 key spa trends driving revenue growth

What strategies should spa owners be paying attention to? Dive into key trends and insights from the 2024 Beauty and Wellness Benchmark Report – Spa Edition.

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