Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
The 2025 guide to creating your medical spa business plan
Learn how to create a comprehensive medical spa business plan with our step-by-step guide. Discover key elements, industry insights, financial projections, and strategies for success.
A guide to salon client retention: 8 essential strategies
What does it take to keep salon guests satisfied and coming back? Read our guide for ways to boost loyalty, increase revenue, and run a thriving salon business.
6 effective client retention strategies for medical spas in 2025
Client retention for med spa owners can be challenging. Master client retention strategies to keep them coming back and boost your revenue.
20 effective nail promotion ideas to help your nail salon stand out from competitors
Discover creative nail salon advertising ideas to market your brand, boost revenue and attract new clients.
Maximizing medical spa revenue: A path to profitability
Looking to venture into the medical spa industry? Discover if med spas are profitable, explore profit margins, and get tips to boost profitability.
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Medspa open house ideas: Strategies to attract and retain clients
Bookings need a boost at your medspa? Use these medical spa open house ideas and tips to attract new clients, create a buzz, and drive more revenue.
Mastering massage advertising: 15 examples and tips to elevate your massage ads
Discover effective massage advertising strategies and take inspiration from the best massage ad examples to attract more clients.
Salon vs barbershop: Exploring how client preferences have changed in the haircare industry
How does the client experience differ between barbershops and salons – and what choices do customers make? We break down the barber vs salon debate.
Salon Success series: 20 salon marketing ideas to help you attract more clients
Discover 20 innovative salon marketing ideas that will differentiate your brand, boost revenue, and enhance the customer experience.
15 popular hairstyles in the 90s making a comeback in 2025
Discover 15 trending 90s hairstyles clients will want to recreate in 2025. From Barbie-inspired ponytails to space buns, here’s how your salon can stay on trend.
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