All Articles
What Gen Zers and millennials want from wellness brands
What do millennial and Gen Z clients want from wellness brands? From personalized services to digital-first solutions, explore how to engage this audience.
Top revenue-driving beauty salon services and how to optimize them
Boost profits with high-demand beauty salon services. Learn what works, how to optimize pricing, and drive bookings that grow revenue.
Hiring and keeping top barbers: What sets high-performing shops apart
Wondering how to hire barbers who actually stick around? Discover real strategies to attract, onboard, and retain top talent in today’s competitive market.
Study: The best cities in the world for spas in 2025
Discover the world’s top spa cities based on access, quality, and guest satisfaction, plus tips on leveraging these insights to grow your brand.
The science of aesthetics marketing: Using data to drive medspa growth
Unlock the power of data-driven medspa marketing. Discover how client insights, analytics, and automation improve patient retention, increase ROI, and accelerate business growth.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe nowStudy: Which U.S. cities are the ultimate hubs for wellness in 2025?
See where self-care thrives, and where there’s room to grow. Discover the top cities based on fitness, healthy food, personal care, and wellness culture.
The 4 key medspa trends driving revenue growth in 2025
Discover the top trends driving medspa growth and how to leverage them, with key insights from the 2025 Beauty and Wellness Benchmark Report – Medspa edition.
2025 Survey: The state of tipping in salons
How are tipping trends changing? Discover how Americans tip in salons, why confusion persists, and what stylists truly prefer.
June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands
Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.
Inside the data: Top 5 beauty and wellness industry trends for 2025
Discover the key trends from the 2025 Beauty and Wellness Benchmark Report and actionable insights to grow your business.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.