Sacha Mascolo-Tarbuck

Global Creative Director / Owner

"At TONI&GUY we capture the hearts and imaginations of millions of clients, setting new standards in hair, education and client care. With Zenoti technology, we can elevate the client’s experience even further, from our salons to every touchpoint digitally, making it effortless and convenient plus highly personalised to every client. As a leading salon brand, we want to deliver a consistent and exceptional brand experience whilst simplifying the way we and our partners manage their business by bringing marketing, operations, performance and analytics together under one solid platform."



You can’t talk hair without talking TONI&GUY. A pioneer in the global hair industry for more than half a century, TONI&GUY is a multi-award-winning brand recognised for leading industry education, trend-led styling, superior client service and haircare knowledge. Founded by Toni Mascolo and his brother Guy in London back in 1963, today you can find their 650 salons across 48 countries. At the forefront of latest trends, seasonal collections, product development and education is the International Artistic Team, led by Sacha Mascolo-Tarbuck. The team creates catwalk hair for all major global fashion events including Milan, Tokyo, New York and Paris Fashion Week with TONI&GUY being also the Official Hair Partner of London Fashion Week for the last 15 years. label.m Professional Haircare created by TONI&GUY is the Official Haircare Product of London Fashion Week. As voted for by the British public, TONI&GUY is a Superbrand, CoolBrand and so far has won 75 British Hairdressing Awards and over 113 product awards.